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Hallmark has become the latest company to announce it will be increasing the price of its streaming platform, Hallmark Movies Now.
TVLine reports the streamer will be getting a total revamp this fall, beginning Sept. 10.
According to the outlet, Hallmark Movies Now will soon be known as Hallmark+. The on-demand service, which now costs $5.99 a month and $59.99 a year, will also increase its prices to $7.99 a month and $79.99 a year.
The subscription will also include added perks, such as monthly $5 Hallmark Store coupons and shopping rewards.
“Hallmark+ marks a seminal moment for Hallmark,” Hallmark president and CEO Mike Perry said in a statement, per TVLine. “By intertwining new, rich content experiences with tangible rewards and premium Hallmark gifts, we are delivering a unique, new program that reflects our commitment to spreading joy through our deeply beloved brand touchpoints.”
The network is seemingly following in the footsteps of Warner Bros. Discovery and Disney, both of which recently announced they would be hiking prices for their streaming services.
Despite the changes, however, Perry confirmed that Peacock subscribers will still have access to Hallmark content the day after airing.
Hallmark also unveiled its upcoming slate of series and movies that will premiere on the streaming platform this year.
Sept. 10 will also bring several new programs to the streaming service.
The Chicken Sisters, an eight-episode series based on the bestseller, will premiere Sept. 10 with new episodes airing every Thursday. The series stars Schuyler Fisk, Genevieve Angelson, Lea Thompson and Wendie Malick.
Love on the Danube, a new trilogy, follows a group of “passengers on a cruise who serve as matchmakers for their widowed, music-loving parents.” The new film will also premiere on Hallmark+ Sept. 10.
Fuller House star Jodie Sweetin‘s series The Jane Mysteries will also return to the network Sept. 10, with sequels Murder at Moseby and Too Much to Lose set to premiere Sept. 19 and Sept. 26, respectively.
