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FAQs

• What is email marketing software?

  Email marketing software is a marketing tool that companies use to communicate commercial information to customers on their email list. Companies may use an email marketing service to inform customers of new products, advertise upcoming sales, share content, or do any number of other things, with the goal of promoting your brand and engaging with customers.

• What does an email marketing platform do?

  An email marketing platform like Mailchimp streamlines the process of creating and sending out email marketing campaigns. Using an email marketing tool can help you create and manage an audience, configure email marketing campaigns, and monitor their performance, all on one platform.

• How effective is email marketing?

  Email marketing can be a powerful part of any company’s marketing strategy. By taking advantage of effective email marketing tools, you can engage with your audience by crafting personalized messages that appeal to their interests. And, with free email marketing tools, this can be an extremely cost-effective way of marketing your business.

• What are the four types of email marketing campaigns?

  There are many types of email marketing campaigns. However, there are four principal types of marketing emails, which include:

  Promotional emails: Promotional emails advertise a company’s products or services, often by promoting sales, discounts, seasonal events, company events, and so on.

  Product update emails: These emails inform customers about new or updated products.

  Digital newsletters: Digital newsletters are regularly sent to a company’s email list to inform customers of company or industry updates by providing interesting articles or relevant news.

  Transactional emails: These emails are typically triggered by a customer action. For example, if a customer buys a product, they may receive a confirmation email or a follow-up email that asks for their feedback.

• How can I optimize email marketing campaigns?

  There are a handful of best practices to follow when executing a successful email marketing strategy.

  Create short, attention-grabbing subject lines: A subject line is the first copy your reader will see, so make sure it's enticing and meaningful. Improve click through rates by spending time optimizing your subject line.

  Keep it brief: When it comes to writing the body of the email, it's important to keep the content short. You may only have your reader's attention for a short period, so it's crucial to craft a message that is clear, concise, and to the point.

  Make it easy to read: Utilizing headings, subheadings, bold text, font, and short paragraphs can make your email skimmable and easy to digest.

  Fast loading visuals and images: Including images and visuals make email content more interesting and help break up the text. However, it's important all elements load properly.

  Include a CTA: Every piece of email marketing content should include a call to action, whether you want the reader to shop the sale on your website or read your latest blog post.

  Mailchimp's Content Optimizer can help you optimize your email content by analyzing skimmability, visuals, links, and typography. Receive data-driven suggestions to improve your results!

• How can I start email marketing?

  Email marketing can serve as a cornerstone of any company’s digital marketing strategy. If you don’t already have an email marketing strategy in place or you’re interested in improving your company’s email marketing campaigns, check out Mailchimp.

  Gain access to free email marketing tools when you create an account with Mailchimp. With our email marketing services, you can quickly and easily organize your audience, segment customers, write and design emails, set timing preferences and triggers, and evaluate your performance.