FMCG

Key Characteristics of FMCG Products:

• Rapid Consumption: FMCG products are items that consumers use on a daily or regular basis, leading to fast turnover and frequent repurchase.


• Low Cost: These products are generally low in price, making them affordable for a wide range of consumers.


• Branding: FMCG products often rely heavily on branding, advertising, and marketing to differentiate themselves from competitors due to the high level of competition in this sector.


• Short Shelf Life: Most FMCG products have a limited shelf life and need to be consumed or used within a specific timeframe to maintain their quality and safety.


• Wide Distribution Network: FMCG products are widely distributed through various channels, including supermarkets, convenience stores, online platforms, and neighborhood shops.


• Consumer Packaged Goods (CPG): FMCG is sometimes referred to as Consumer Packaged Goods (CPG), emphasizing the packaging aspect of these products, which is designed for easy handling, transportation, and storage.

Examples of FMCG Products:

• Food and Beverages: Snacks, soft drinks, dairy products, cereals, processed foods, tea, coffee, and bottled water.


• Toiletries: Soaps, shampoos, toothpaste, deodorants, and personal care products.


• Household Products: Cleaning agents, detergents, paper products, and insecticides.


• Cosmetics: Makeup products, skincare items, perfumes, and hair care products.


• Healthcare Products: Over-the-counter medicines, vitamins, and health supplements.

FMCG companies often focus on market research, distribution efficiency, and brand building to gain a competitive edge. Due to the essential nature of these products in consumers’ lives, FMCG companies tend to have a large customer base and a high sales volume, making this sector a significant contributor to the economy in many countries.

Here are the latest articles on FMCG from Financial Express:

1. Kiranas grapple with poor FMCG sales amid weak demand Read more


2. The fab 5 taking on FMCG giants Read more


3. Small FMCG brands get bigger as inflation cools Read more


4. FMCG: Urban demand leads show as rural slows in Q2 Read more


5. As GST notices pile up, FMCG, auto, insurers face the brunt Read more


6. Local FMCG brands stage a comeback; big companies pad up as smaller players grab share with low price points Read more


7. Crude oil spike worries FMCG companies Read more


8. ITC bets big on FMCG business for growth with annual consumer spend of Rs 29,000 crore Read more


9. India Inc turns IT centric, hires more tech workers Read more


10. First quarter financial results: A fragile uptick Read more