​pgLang

pgLang is a multimedia company launched by Kendrick Lamar and Dave Free in March of 2020. Their visual mission statement features Baby Keem, Yara Shahidi, Jorja Smith, and a brief appearance from Kendrick; accompanied with music by Kamasi Washington, an early version of Baby Keem’s August 2021 single, “family ties,” and the intro to Kendrick’s May 2022 release, “We Cry Together.”

On April 27, 2022, Dave Free shared the meaning behind the company’s name via Twitter:

pgLang / program language