NO | Path (hypothesis) | Standard Deviation | T Statistics | P Values | Result |
1 | H1: Consumer satisfaction with Private Labels has a direct significant statistical impact on trust toward them. | 0.047 | 13.436 | 0.000 | Supported |
2 | H2: Consumer satisfaction with Private Labels has a direct significant statistical impact on brand attachment. | 0.096 | 4.242 | 0.000 | Supported |
3 | H3: Brand trust has a direct significant statistical impact on brand attachment. | 0.094 | 1.590 | 0.112 | Not |
4 | H4: Consumer satisfaction with Private Labels has indirect significant statistical impact on brand loyalty as mediated by brand attachment. | 0.104 | 0.337 | 0.736 | Not |
5 | H5: Consumer satisfaction with Private Labels has indirect significant statistical impact on brand loyalty as mediated by brand trust. | 0.089 | 0.435 | 0.664 | Not |
6 | H6: Consumer satisfaction with Private Labels has direct significant statistical impact on store loyalty. | 0.105 | 5.116 | 0.000 | Supported |