9 Response-Worthy Influencer Outreach Email Templates (+Tips!)

Influencers can have a big influence on your business (pun intended). While you’ve worked hard to build your audience, influencers already have a sizable audience and that audience’s respect. So much so, that 69% of consumers trust influencer product and service recommendations. And with the right influencer outreach email templates, you can get in on the action.

Carefully pitching your business and what you do to an influencer can help them see the value you bring to the table, showcase your validity, and ultimately give you access to an entirely new (and bigger) audience.

Contents

• Influencer outreach tips
• Influencer outreach email templates
  • Generic outreach email
  • Product or service review request
  • Giveaway collaboration request email
  • Brand ambassador request email
  • Sponsored content email
  • Event invite email
  • Content collaboration email
  • Interview request
  • Follow-up email

Quick tips before you start your influencer outreach

An influencer outreach email template alone isn’t enough. Before you start cold emailing to your heart’s content, make sure you’ve done your homework.

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1. Ensure their audience is the right fit

Influencer fit is important, but so is audience alignment. Just because an influencer matches your brand’s style or tone, doesn’t mean their audience is necessarily the right fit.

See who comments on their posts, who uses their hashtags, who some of their followers are, and who the influencer has partnered with in the past as well. Are they frequently featuring products from your competitors? Odds are, that audience is a good fit.

This influencer’s comments are primarily from moms, making her audience the perfect match for businesses looking to target parents. 

2. Make sure your own brand is in order

You’re not the only person snooping around someone’s social media profiles. When you reach out to an influencer, they will snoop right back.

Are your branded social media profiles nice and snazzy? If not, make sure you have recent branding, some new posts with traction, and an overall quality appearance to your social presence.

When an influencer agrees to partner with you, they’re also putting their reputation on the line. If your brand doesn’t look professional or active, they’ll be likely to pass.

P.S. Make sure you have some fun, hip content. Are you keeping up with social media trends? Posting the kind of content your ideal influencer would be interested in?

3. Contact influencers the right way

If an influencer is big enough, they likely have a site or information about partnerships. Read this thoroughly and make sure you contact them via their preferred method of communication.

If they prefer direct messages over email, any of the following templates can still work, just make sure you shorten it and make it more conversational!

9 influencer outreach email templates

Reaching out to an influencer can be a little nerve-wracking. But, fear not. The following influencer outreach email templates can serve as great starting points for your journey to stardom.

Note: Make sure you personalize these templates so they match your brand messaging and sound like you. If you plan on using them as a direct social media message, prune them down as much as possible.

1. Generic influencer outreach email

Hey [INFLUENCER],

My name’s [YOUR NAME], and I and the rest of the team at [YOUR COMPANY] are huge fans of what you do.

I especially loved your recent [CALL OUT CONTENT AND WHAT YOU LIKED].

I’m contacting you because I think you’d make a great partner for us at [YOUR COMPANY]. Your [MISSION/STYLE/TONE/VOICE] is so closely aligned with our own, and I think there’s a ton of promise there.

We’d love to talk. Give us a shout and let’s set up a time to explore this opportunity further.

Thank you!

[YOUR NAME]

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2. Product or service review request

Hi [INFLUENCER],

I’m [YOUR NAME], and I’m the [ROLE] at [COMPANY]. I’m a big fan of what you do. I especially loved your recent [POST/VIDEO/ETC] because [REASON YOU LIKED IT].

I know how passionate you are about [RELEVANT CAUSE/MISSION/PRODUCT MENTION], and I would love to hear your thoughts on our new [PRODUCT/SERVICE]. It’s [BRIEF DESCRIPTION OF PRODUCT/SERVICE], and I think it’s a great fit for your brand and audience.

We will, of course, provide the [PRODUCT/SERVICE] free of charge. If you’re interested, reach out, and let’s talk!

Thanks again,

[YOUR NAME]

3. Giveaway collaboration request email

Hello!

My name’s [YOUR NAME], and I’m a [ROLE] with [COMPANY]. I’m a big fan of your content, especially [EXAMPLE HERE]. Your passion for [TIE TO EXAMPLE] is exactly the kind of passion we at [COMPANY] admire.

We’re looking to host a giveaway for [PRODUCT], and think you’d be a natural fit. We’d provide you with a free [PRODUCT] to test out. If you’re happy with it, we’ll send you [X PRODUCTS] to give to your followers. A winner would be chosen by [RULES HERE].

Thank you so much for your time. If you’d like to partner up for this, reply at your convenience and I’ll send over some details!

-[YOUR NAME]

4. Brand ambassador request email

Hello,

My name’s [YOUR NAME], and I’m a [ROLE] at [COMPANY]. We [BRIEF COMPANY DESCRIPTION]. And we’d love to have you as an ambassador.

Your work, like [RECENT EXAMPLE], makes you a natural fit for our brand, as we both [TIE TO EXAMPLE]. With your help, we could help as many people as possible with our product, while championing your mission of [EXAMPLE].

Let me know if you’re interested and I’ll get back to you with more details. Thanks again!

-[YOUR NAME]

5. Sponsored content email

Hello,

My name’s [YOUR NAME], and I’m a [ROLE] at [COMPANY]. I’ve been a big fan of your content on social for some time now. Your recent post on [EXAMPLE HERE] was especially great!

[COMPANY] is also passionate about [EXAMPLE]. We feel strongly about [EXAMPLE] just as you and your followers do. And, we’d love your help in championing this cause even further.

We’d love to collaborate and have a piece of sponsored content on your channel. We would work closely with you to ensure brand fit, and really make sure the piece is at home on your page.

Let me know if you’re interested, and I’ll get back to you with more info ASAP. Thanks again!

-[YOUR NAME]

6. Event invite email

Hello,

My name’s [YOUR NAME]. I’m a [ROLE] at [COMPANY]. I’m a big fan of your content. Your recent post on [EXAMPLE] was so [WHY YOU LIKED IT].

On [DATE], [BRAND] is putting together a special event, [EVENT TITLE]. During this event, we’ll [BRIEF DESCRIPTION].

And we’d love to see you there.

Let me know if you’re interested in attending or promoting this event to your followers, and I’ll get back to you ASAP. Thanks again!

-[YOUR NAME]

7. Content collaboration email

Hello!

My name’s [YOUR NAME], and I’m a [ROLE] at [COMPANY]. I’m a huge fan of your work. Especially, [RECENT EXAMPLE].

At [COMAPNY], we also regularly cover [TOPIC TIED TO EXAMPLE].

Because you also post about [TOPIC], we thought a collaborative piece of content would be a natural fit. Would you be interested in [PITCH HERE-TESTING PRODUCT, COLLAB POST, ETC]?

If so, let me know and I’ll get back to you with more details. Thanks again!

-[YOUR NAME]

Source

8. Interview request email

Hello [INFLUENCER NAME],

I’m [YOUR NAME], a [ROLE] at [COMPANY]. I love what you post over at [THEIR PAGE]. Your recent post about [TOPIC] was so [WHY YOU LIKED IT].

I’m currently planning a piece on [TOPIC]. I was wondering if you’d be interested in a brief interview on [TOPIC] that I could include in the final piece. As an expert on [TOPIC], I’d love to hear what you have to say!

Let me know if you’re interested and I can send you more details ASAP. Thanks again!

-[YOUR NAME]

9. Follow-up email

Hello [THEIR NAME],

This is [YOUR NAME] at [COMPANY]. I recently contacted you about [OPPORTUNITY], and I was wondering if you had any questions. I’d love to chat more about this, as I think you’d make for a natural fit!

I hope you’re having a great week so far!

Thanks again,

-[YOUR NAME]

Finding repeat success with influencer outreach

Over time, you’ll become more confident in yourself and your brand as you contact one person after another.

Expect there to be kinks, just as there are with any new marketing venture. Partnerships will be difficult or wonky to navigate at first, and influencers will have differing personalities, making some easier or harder to work with. Be patient with yourself.

Also, don’t be afraid to ask them afterward what they’d do differently next time, what you can do to be a better partner in the future, and so on.

It’s a learning process, and over time you’ll find a recipe for success that allows you to more easily and effectively partner with influencers in the future. From there, it’s only a matter of time before people are coming to you with exciting opportunities!

You don’t have to manage your social media influencer strategy all alone, see how our solutions can help you maximize your strategic campaigns to grow your brand in both the short and long term!

John Shieldsmith

John Shieldsmith is an award-winning writer and content marketer who's helped countless SaaS brands, scrappy startups, and more expand their audience through well-crafted content. When he's not elbow-deep in research or optimizing a piece, he's adventuring with his wife and son, or working on his newsletter for aspiring writers.

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