Generative AI: Turning Hype into Real Business Value — Insights from My Conversation with Yves Mulkers

David Sweenor
9 min readNov 11, 2024
TinyTechGuides Talks — A conversation with Yves Mulkers and David Sweenor

Generative AI is often surrounded by excitement and speculation, but how can businesses turn this technology into genuine value? In the latest episode of TinyTechGuides Talks, I sat down with Yves Mulkers, my co-author of Generative AI Business Applications: An Executive Guide with Real-Life Examples and Case Studies, to explore the real-world impact of generative AI. Together, we shared insights that move beyond the art of the possible, focusing on what is being implemented in businesses today.

Why this conversation matters to business leaders

Generative AI has caught the attention of industries everywhere, but separating realistic opportunities from marketing hype can be challenging. Yves and I focused on how AI can benefit businesses, highlighting specific use cases, best practices, and key considerations for safe and effective implementation. We discussed both the opportunities and risks, providing a pragmatic roadmap for leaders looking to begin…

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David Sweenor
David Sweenor

Written by David Sweenor

David Sweenor, founder of TinyTechGuides is an international speaker, and acclaimed author with several patents. He is a specialist in AI, ML, and data science.

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