The Sanders family is on the attack against Colorado State coach Jay Norvell.
Things are getting petty ahead of the anticipated Colorado-Colorado State game in Boulder on Saturday.
During a Friday appearance on “First Take,” Colorado Buffaloes quarterback Shedeur Sanders couldn’t help but laugh while responding to Norvell, who criticized his father, Buffaloes’ head coach Deion Sanders, for keeping his hat and sunglasses on while speaking with reporters.
“You gotta be a fool to do that,” Shedeur said from Boulder, where the show filmed live on location. “You got his son playing quarterback, his other son playing safety.
“Come on now, you’re asking for it. It’s just extra motivation, that’s what it is.
“During the week, we have a great approach to the game, but then when you make it overly personal. We respect the team and respect opposing players, but now whenever you make it that, then all respect is gone.”
After that, Deion made an appearance on “First Take” and gifted the hosts, Molly Qerim, Stephen A. Smith and Shannon Sharpe, with a pair of tinted sunglasses from his own line with Blenders Eyewear.
“I got gifts,” Sanders said. “You gotta be right, you gotta be tight.”
The hosts modeled the sunglasses while Sanders added, “It’s about to get ugly Boulder.”
Sanders also gifted his entire Buffaloes roster with a pair of his sunglasses.
“They don’t realize they just helped me with business,” he said.
Norvell made waves around the college football circuit with his comments about Sanders’ accessories.
“I sat down with ESPN today,” Norvell said on Wednesday. “I don’t care if they hear it in Boulder. I told them, I took my hat off and I took my glasses off.
“I said when I talk to grown-ups, I take my hat off and my glasses off. That’s what my mother taught me.”
Coach Prime, who’s known for wearing his signature sunglasses and hats at practice and in interviews, is very close with his mother, Sharpe mentioned on “First Take.”
During an appearance on “The Pat McAfee Show” on Friday, Sanders explained that although he’s using the situation as motivation, but he is not a fan of how it went down.
“I don’t like that it happened, because this is another brother,” Deion said. “We started out right, he was complimenting me and I was complimenting him and he was doing his thing. But it just took a quick left.
“… And then to take a left after what he said previously, it threw me off. Then I really started contemplating, what happened? You know how I get down. You know me, if you really want to talk I can do this pretty darn good.
“I don’t need to because the kids are ready, man. If it was a trap game and I don’t believe in trap games, my kids now are on a 10. They are ready to play this game.”
Sanders said Thursday while on the practice field that he was minding his own business when he learned of Norvell’s comments.
“All we do is go out here, work our butts off and do our job on Saturday,” Sanders said. “But when they give us ammunition, they messed around and made it personal. It was going to be a great game but they messed around and made it personal.”
That came after Sanders gave a “personal” speech to his team before the Buffaloes beat Nebraska 36-14 last week.
The Buffaloes are looking to go 3-0 against Colorado State on Saturday.