Democrat PACs to spend $5M targeting Latino voters in swing states
Democrat PACs are dumping $5 million into an ad campaign to reach Hispanic voters on YouTube and other platforms, aiming to boost support for Kamala Harris among historically unlikely voters in the handful of battlegrounds that will decide this November’s election.
The first spot introduces the vice president in contrast to Trump, stressing her humble origins as the child of an immigrant and single mother who is now “working to lower prices and create more opportunities” for “working people.”
The campaign is intended to fill gaps in outreach by “targeting marginal Latino voters in previously underinvested ZIP codes … to bridge the growing digital gap in Latino voter outreach that traditional paid media efforts often overlook,” per Somos PAC and Priorities USA Action, which are funding the push.
While organizers didn’t respond to questions Wednesday from The Post about which ZIPs are in play, they are emboldened by data — internal and otherwise — showing the vice president is dominating with the Hispanic demographic.
As The Post reported earlier this month, one BSP Research poll has Harris leading Trump 55% to 37% among voters from that bloc in seven key battlegrounds: Arizona, Nevada, Pennsylvania, Michigan, Wisconsin, Georgia and North Carolina. The poll suggested Harris could juice turnout, with 34% of Latinos more excited about voting with her on the ballot.
In Arizona, a recent Noble Predictive Insights poll shows Trump ahead in the state by 3 points, but also shows the VP surging with Latinos, running 12 points ahead of Trump among the demographic.
Melissa Morales, the founder of Somos PAC, frames the effort as a way to “reach every Latino voter, especially those who typically don’t hear from us online … to create a surround sound that reaches Latinos in every possible way.”
“Latino voters have the power to decide elections, especially on the digital margins where the smallest shift can have the biggest impact,” Morales adds.
“Priorities USA and Somos have been working together closely for months now to make the Margins Project a reality, because the only way that Democrats can win is to drive up margins with targeted voters that are traditionally left behind,” said Nick Ahamed, Deputy Executive Director of Priorities USA.
“We have been working to perfect this digital strategy at Priorities in order to reach, persuade and mobilize every Latino voter, particularly those who are often not targeted in traditional paid media programs.”
The Trump campaign targeted Hispanics when Biden was in the race, calling the current prez a “despacito” in an ad shortly before his withdrawal.
The Trump camp has yet to deploy similar efforts against Harris, even as third-party groups carry her message against the former president.