Enjoying a glass of wine with your pizza is a natural pairing, but what if your wine was your pizza?
Pizza Hut is putting that combination to the test, partnering with a winery to create a pizza wine.
That’s right: Tomato Wine by Pizza Hut is the company’s limited-edition offering that supposedly tastes just like pizza.
The red wine, according to Pizza Hut, “captures the essence of your favorite slice in every sip” and is not made from grapes but rather from tomatoes infused with natural basil.
Tomato Wine, made in partnership with Kansas-based Irvine’s Just Beyond Paradise Winery, offers “an aromatic blend of fresh herbs and spices with rich, sun-ripened tomato notes and a subtle hint of toasted oak.”
Apparently, the wine is “reminiscent of a perfectly baked pizza crust.”
One bottle of the wine is $25 to purchase, and there is a minimum purchase of two bottles required.
Fans also have the chance to get a gift set for $60 which comes with a bottle of wine, two Pizza Hut-branded wine glasses and a matching wine opener, all packaged inside a “premium” gift box that looks like a pizza box.
Pizza Hut is also bringing back its fan-favorite Triple Treat Box for the holiday season as its lowest price ever, starting at just $19.99. It features two medium one-topping pizzas, breadsticks and a choice of dessert, packaged in a holiday-themed box.
“The holidays are a time for many gatherings, but often the gift of a bottle of wine can feel expected. Why not be the one to bring the pizza party with the gift of pizza wine and a Triple Treat Box designed to ignite fun and conversation,” Pizza Hut’s Director of Advertising Elyse Slayton said in a statement.
“As a brand who has pioneered many firsts in the industry, we took a beloved, classic pairing of pizza and red wine and flipped it on its head as we aim to spark intrigue and create a more memorable holiday pizza party.”
