Bud Light partners with trans activist during March Madness

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[{"selector":"#anim-3bc1e30e-8609-4be5-b00b-4d6a03ab8c74","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6715471e-e60a-4a06-a18c-da645d8744bb","keyframes":{"transform":["translate3d(115.28663%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Trans TikTok star Dylan Mulvaney was announced as the latest spokesperson for Bud Light in a pair of videos that were attacked on social media.

[{"selector":"#anim-ac84ed0a-2838-4371-93a1-288c434824e6","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-31e1c2d9-0163-41bc-9eaf-461b234da990","keyframes":{"transform":["translate3d(115.60510%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-315f1521-aba4-4f2e-96fa-54090e84d254 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-1.4210854715202004e-14%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] The trans activist revealed on Saturday that the beer company sent packs Bud Light featuring the influencer’s face as a way to celebrate the “365 Days of Girlhood” milestone Mulvaney recently reached.

“Happy March Madness!! Just found out this had to do with sports and not just saying it’s a crazy month! In celebration of this sports thing @budlight is giving you the chance to win $15,000! Share a video with #EasyCarryContest for a chance to win!! Good luck! #budlightpartner.”

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[{"selector":"#anim-247e2c77-b97c-4843-afc5-849f33f56b77","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d7614bec-baa4-4cf7-b42b-bfc69e678a68","keyframes":{"transform":["translate3d(114.96816%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e9fd5681-356c-4e61-9bb3-00761285be57","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7c5c22d8-7393-435c-88dc-403a8ffce57d","keyframes":{"transform":["translate3d(0px, -115.46745%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] The announcement was met with backlash with Twitter users describing the ad campaign as another attempt to push gender propaganda.

“Who the hell at @budlight thought it was a good idea to make a grown man who dresses like little girls their new spokesperson? Brands have to stop listening to their woke creative teams and get in touch with their consumer demographics.”

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“Might genuinely be the weirdest thing I’ve ever seen in my life."

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“This isn’t a parody. Dylan Mulvaney is now the face of Bud Light.”

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“Is the Bud Light thing an April Fool’s joke? I mean it is trash beer, but given the constituent demo of Bud Light drinkers, it seems like a terrible marketing thing.”

[{"selector":"#anim-ece0311b-53ff-4391-bd6a-9e59e92c2eb7","keyframes":{"opacity":[0,1]},"delay":1000,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-916d30e1-9ea4-4f8e-8a79-663d592e893b","keyframes":{"opacity":[0,1]},"delay":400,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bc1e9d65-bd3f-42be-9641-0816dc263e28","keyframes":{"transform":["translate3d(115.82278%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":400,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2bf23930-eff9-4cc6-b38e-946460d643c7","keyframes":{"opacity":[0,1]},"delay":500,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-96d8d38a-5e9a-48a7-a181-5f91cd20a4d7","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":500,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Ian Miles Cheong journalist

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