SEO Case Study
Assisted Living Homes
75% Increase in Traffic through Optimized Location Pages
5
Keywords on Page 1 of Google
75%
Increase in Organic Traffic
35%
Increase in Qualified Leads Quarter Over Quarter
Brief
This client operates four assisted living home complexes in the greater Tucson area, providing care for elderly residents. When they first approached Sagapixel, their website had multiple SEO and heading structure issues that were hindering local search visibility. Overall, their site limited the company’s ability to attract potential residents to the competitive assisted living market in Arizona.
Our SEO specialists identified several technical issues, particularly with the heading structure, and began optimizing the site to attract traffic from local residents searching for senior care services.
By reaching Arizona residents in their key service areas, we aimed to increase the number of qualified leads visiting their website.
Results
As a result of these efforts, the site saw a significant increase in organic traffic, growing from 337 to 589 monthly visitors—a 75% improvement. Additionally, the client now ranks on page 1 of Google for five competitive keywords in the assisted living industry.
These changes also lead to a 35% increase in form submissions from Q4 of 2023 to Q1 of 2024.
