Boots shoppers are rushing to stock up on a ‘miracle worker’ anti-ageing serum that’s been reduced to £10 for a limited time. Beauty fans over 60 have been heaping praise on the product, saying it’s the ‘secret’ to looking ‘10 years younger’.
The No7 Laboratories Line Correcting Booster Serum is usually £34.95, but thanks to the health and beauty retailer's weekly £10 Tuesday offers, shoppers can save almost £25 if they buy it online before midnight tonight (April 30).
This supercharged serum, which promises to reduce even the deepest wrinkles, is said to give fast, visible results when applied directly to lines and wrinkles - with many saying they’ve seen an ‘amazing difference’ in a fortnight. The serum Matrixyl 3000+, a powerful peptide blend that supports the skin's natural springs providing elasticity and bounce, which depletes naturally as we age.
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It's designed to target six key wrinkle zones, including the forehead, crows feet, lip, between brows, under eyes and nasolabial folds. As a result, it’s racked up more than 800 five-star reviews from shoppers - and some have even given up on the idea of botox in favour of this 'life-changing' No7 product.
One happy customer wrote: "I am 78 and people don't believe me when I tell them. I have used all No7 products for years and I am now benefiting from it." Another commented: “I've been using this for just 2 weeks and I can see an amazing difference in a deep frown line on my forehead. The product feels lovely to apply and most importantly it really works!”
“Excellent. Have used this product since first available,” said a third people often remark on my line free face and can't believe I'm 84!” A fourth commented: "I have been using this serum for 3 years, I’m 60 this August and everyone asks what my secret is? I always tell them about this amazing serum. If you want to look up to 10 years younger give it a try. Well worth the money."
Another user gushed: "Omg, this serum has been life changing. I'd been trying to save up for botox but with the cost of living crisis it was impossible so thought I'd give the booster serum a try. I had low expectations to be honest as my forehead wrinkles were quite stubborn, but wow, I've only been using it 10 days, morning and night and already seen that the lines are less noticeable which in turn has really boosted my self-confidence."
However, not everyone was thrilled with the results after using the serum, with one person commenting: "I have been using this for over a month but no difference at all . Was told it was like Botox in a bottle. Unfortunately not."
Remember, you might not see instant results from the serum - but Boots says 83 per cent of women saw their best age-defying results using No7 Laboratories Line Correcting Booster Serum in a study that lasted eight weeks.
Back in April 2017, their No7 Line Correcting Booster serum was so popular that 17,500 people across the UK joined an online waiting list to get it. It was the first product from the Laboratories range and made waves as their most powerful age-defying solution yet.
No7 Serums are meant to be used under your moisturiser to help them sink deeper into the skin. You only need to use a pea sized amount twice a day, so the 15ml tube should last a while. You can also use it as a booster by mixing one or two drops into your moisturiser, eye cream or foundation to supercharge products with a boost of line smoothing power.
At £10, the No7 Laboratories Line Correcting Booster serum is a lot cheaper than the new Future Renew range from the brand, which claims to reverse signs of ageing and skin damage.
The serum, which is £42.95, became the fastest selling No7 product ever in April 2023, with one item from the Future Renew collection selling every two seconds on launch day - and over half a million sales in the first four weeks. It was 2023's top-selling overall skin care product at Boots, followed by the matching Future Renew Day Cream SPF40 and Future Renew Night Cream.
The serum currently has 20 per cent off, taking the price to £40.80, but if you use the code REVERSE10 at the checkout, you can get it for £30.80. The range is also on three for two, and anyone who spends £40 on selected No7 can get a free Derm Solutions 100-hour hydration cream.
Another worthwhile offer is The Skincare Edit, which is £24.99 but contains over £115 worth of products, including the No7 Laboratories firming booster serum, worth £35.
Other Mirror-loved serums include the Charlotte Tilbury Charlotte's Magic Serum Crystal Elixir, £65, which contains vitamin c to create a brighter-looking complexion, and it includes the hydration powerhouse polyglutamic acid - a supercharged skincare ingredient that’s an incredible four times more hydrating than hyaluronic acid, as well as the Elemis Pro-Collagen Super Serum Elixir - but at £59, you’re unlikely to beat the price of the No7 serum when it’s on offer.
You can check out all of the Boots £10 Tuesday deals here, or pick up the discounted No7 Laboratories Line Correcting Booster serum here.