Marketing Strategy - Articles - Scientific Research Publishing

7 Pillars of Digital Transformation Framework for Continuous Business Growth (Articles)

Yasaman Javadi

iBusiness Vol.14 No.3，September 13, 2022

DOI: 10.4236/ib.2022.143011 323 Downloads 1,973 Views Citations
Sovereign Marketing: A New Strategy of Marketing (Articles)

Gouher Ahmed

Theoretical Economics Letters Vol.7 No.5，August 18, 2017

DOI: 10.4236/tel.2017.75100 2,665 Downloads 8,625 Views Citations
This article belongs to the Special Issue on Economics and Management Strategies
Should We Be Worried about the Increasing Foreign Ownership of UK Industries? (Articles)

David Floyd, Barry Ardley, Sandhla Summan, Mizan Rahman, Dimitrios Vortelinos

Theoretical Economics Letters Vol.6 No.2，April 11, 2016

DOI: 10.4236/tel.2016.62020 2,189 Downloads 3,000 Views Citations
Impact of Internet plus to China Economy Development (Articles)

Zhen Zhao, Wei Xiong, Jingxuan Fang

Modern Economy Vol.7 No.9，August 11, 2016

DOI: 10.4236/me.2016.79096 4,229 Downloads 7,460 Views Citations
In the Web2.0 Era, Social Media Marketing Brings Business Opportunities to Enterprises (Articles)

Yue Fang

Open Journal of Business and Management Vol.8 No.2，March 26, 2020

DOI: 10.4236/ojbm.2020.82057 1,483 Downloads 4,747 Views Citations
A Comparison of Marketing Strategies between the U.S. and China Influenced by Individualism-Collectivism under Cross-Cultural Perspective: Taking MDLZ International, Ltd. as an Example (Articles)

Liuhan Jin

Open Access Library Journal Vol.9 No.4，April 12, 2022

DOI: 10.4236/oalib.1108593 331 Downloads 2,197 Views Citations
Cooperative Competition Strategies of Industrial Marketing in the Period of Covid-19 Disease (Articles)

Mohammad Taleghani, Maral Shadpour

American Journal of Industrial and Business Management Vol.13 No.11，November 30, 2023

DOI: 10.4236/ajibm.2023.1311073 131 Downloads 492 Views Citations
Analysis on Development Pattern and Marketing Strategy of Flower E-Commerce of Personalized Customization—A Case Study of the Beast (Articles)

Yimei Li, Ming Lei

Open Journal of Business and Management Vol.4 No.1，January 14, 2016

DOI: 10.4236/ojbm.2016.41007 6,295 Downloads 9,287 Views Citations
Marketing Strategy Analysis of Yogurt under Consumption Upgrading: A Case Study of Le Pur (Articles)

Suiyuan Zeng, Ming Chen

Open Journal of Social Sciences Vol.5 No.2，February 24, 2017

DOI: 10.4236/jss.2017.52018 4,758 Downloads 10,694 Views Citations
A Case Study on BioChannel Partner: How Can the Sales Turnover of BioChannel Partners’ Online Services Be Increased? (Articles)

Fabiha Enam, Marushat Bin Sakhawat, M. Mamoon Al Bashir

Journal of Human Resource and Sustainability Studies Vol.7 No.1，March 28, 2019

DOI: 10.4236/jhrss.2019.71006 777 Downloads 1,711 Views Citations
The Moderating Effect of Strategic Planning on the Relationship between Marketing Strategy and Poultry Farming Cooperatives’ Performance in the Province of Gitega (Burundi) (Articles)

Didace Hatungimana, Patrick Rumeci, Thierry Bahizi

Open Journal of Business and Management Vol.10 No.5，September 7, 2022

DOI: 10.4236/ojbm.2022.105120 211 Downloads 932 Views Citations
Research on Marketing Strategy of Tourism Souvenirs in Xinjiang Based on Douyin Short Video (Articles)

Chunhua Li, Changyu Ren, Mingyue Luo, Dingyin Chen, Ya Shu

Chinese Studies Vol.12 No.1，February 6, 2023

DOI: 10.4236/chnstd.2023.121003 304 Downloads 1,217 Views Citations
Research on Marketing Strategies of Wealth Management Business in Securities Business Departments (Articles)

Shengshi Gao

Open Journal of Social Sciences Vol.11 No.10，October 11, 2023

DOI: 10.4236/jss.2023.1110006 191 Downloads 883 Views Citations
The Impacts of Industry 4.0 on Marketing Activities and Strategies of Iron and Steel Industry in Developing Countries: Case for Uganda (Articles)

Alfred Ocheng Komakech, Jiaguo Liu, Alfred Omo, Emmanuel Afanga Archelaus Basua

Open Journal of Social Sciences Vol.9 No.5，May 26, 2021

DOI: 10.4236/jss.2021.95034 720 Downloads 7,040 Views Citations
Strategies for Enrollment Managers at Historically Black Colleges and Universities: A Single Case Study (Articles)

Johnny B. McDonald, Charles R. Needham

Open Journal of Business and Management Vol.8 No.3，May 29, 2020

DOI: 10.4236/ojbm.2020.83084 902 Downloads 2,366 Views Citations
Research of Enterprise Storage Ecosystem Based on Storage Theory and Nonlinear Discrete Optimization (Articles)

Zixin Lu, Jiaqi Zhu, Yufeng Gui

Applied Mathematics Vol.9 No.6，June 29, 2018

DOI: 10.4236/am.2018.96051 785 Downloads 1,461 Views Citations
Retail Pricing under Contract Self-Selection: An Empirical Exploration (Articles)

Yuanfang Lin, Lianhua Li

Technology and Investment Vol.4 No.1B，January 17, 2013

DOI: 10.4236/ti.2013.41B007 3,308 Downloads 4,944 Views Citations
Research on the Tourism Effect and Marketing Strategy of Convention & Exposition Industry: A Case Study of Shenzhen City of China (Articles)

Rong Wu, Mu Zhang

Journal of Service Science and Management Vol.6 No.2，June 10, 2013

DOI: 10.4236/jssm.2013.62015 9,684 Downloads 13,947 Views Citations
Influence of Marketing Strategy on NPD Performance: Role of Customer Perceived Value and Product Characteristics (Articles)

Han-Wen Liu, Li-Ren Yang

Open Journal of Social Sciences Vol.2 No.3，March 6, 2014

DOI: 10.4236/jss.2014.23007 4,791 Downloads 8,114 Views Citations
Social Media in Science Marketing-Framework, Instruments, and Strategies. Cases from German Research Institutes (Articles)

Oliver Mauroner, Dorit Fauck

Open Journal of Business and Management Vol.2 No.3，July 29, 2014

DOI: 10.4236/ojbm.2014.23030 4,657 Downloads 7,500 Views Citations

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