Open Journal of Social Sciences

Open Journal of Social Sciences

ISSN Print: 2327-5952
ISSN Online: 2327-5960
www.scirp.org/journal/jss
E-mail: jss@scirp.org
"Impact of Celebrity Endorsement on Brand Conscious Consumers: A Case Study in Pakistan"
written by Mahwish Rabia, Fatima Babar, Saliha Akram, Zunaira Arif, Rida Tanveer,
published by Open Journal of Social Sciences, Vol.7 No.4, 2019
has been cited by the following article(s):
  • Google Scholar
  • CrossRef
[1] Determinants of Purchase Intention of Skincare Products, Brand Image as Moderation on the Tiktok Platform
Maeswara: Jurnal Riset Ilmu Manajemen …, 2024
[2] Pengaruh brand ambassador dan social media ads terhadap purchase intention melalui brand image produk skincare ms glow
Jurnal Riset Ekonomi …, 2023
[3] The Influence of Viral Marketing and Celebrity Endorser Song Joong Ki on Consumers Purchase Intention of Scarlett Whitening Skincare Products in Jakarta
Global Research on …, 2023
[4] Faculty of Arts Department of Media and Communication Sciences
2022
[5] Celebrity endorsements, whitening products, and consumer purchase intentions: A review of literature
Journal of Cosmetic …, 2022
[6] Examining the Effect of Celebrity Endorsement on Purchase Intention by Mediating Role of Brand image, Attitude and Advertising Believability
Quarterly Journal of …, 2022
[7] Factors Impacting the Intention to use Role-playing Games in Learning Communicative English of University Students in Da Nang City
… /ACIS 7th International Conference on Big …, 2022
[8] A STUDY OF IMPACT OF CELEBRITY ENDORSEMENT ON SOCIAL COMMUNICATION WITH REFERENCE TO MADHURI DIXIT'S ADVERTISEMENT ON …
PalArch's Journal of Archaeology of Egypt …, 2022
[9] Pengaruh Brand Image, Product Quality, Celebrity Endorser terhadap Keputusan Pembelian pada perlengkapan komputer merek Rexus/Mishael/29170294 …
2021
[10] CELEBRITY ENDORSEMENT IN BUSINESS
2021
[11] The Relationship between Celebrity Endorsement, Brand Experience, Brand Love, and Brand Emotional Value of Nature Republic Cosmetics
2020
[12] The Relationship between Celebrity Endorsement, Brand Experience, Brand Love and Brand Emotional Value of Nature Republic Cosmetict
2020
[13] Factors Influencing Online Purchase Intention with The Mediating Role of Customer Satisfaction
2019
[14] The Effect of Advertising and Celebrity Endorsement on Purchase Intention with Brand Awareness as Intervening Variable
American Journal of Humanities and Social Sciences Research, 2019
Free SCIRP Newsletters
Copyright © 2006-2025 Scientific Research Publishing Inc. All Rights Reserved.
Top
  翻译: