The Impact of Characteristics of B2C Retailer on Purchasing Intention

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ISSN Print: 2329-3284
ISSN Online: 2329-3292
www.scirp.org/journal/ojbm
E-mail: ojbm@scirp.org

"The Impact of Characteristics of B2C Retailer on Purchasing Intention—Based on TAM Model"
written by Qinchang Zhu,
published by Open Journal of Business and Management, Vol.4 No.4, 2016

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