TITLE:
A Study on the Profit Model of Cainiao Logistics Based on Resource Sharing Pattern
AUTHORS:
Jing Chen
KEYWORDS:
Profit Model, 4PL, Resource Sharing, Big Data
JOURNAL NAME:
Modern Economy,
Vol.9 No.11,
November
15,
2018
ABSTRACT: The fourth-party logistics (4PL) based on resource
sharing pattern is inevitable trend, so the implementation of Cainiao Logistics
Plan has aroused the discussion of whether the development of 4PL will make
resource sharing pattern popular in logistics industry. The purpose of this
study is to investigate the profit model of 4PL represented by the Cainiao. So
what kind of role does Cainiao play? Is the profit model sustainable? The
research is based on single case study of Cainiao Logistics, which can be
considered as a best practice when it comes to 4PL competition. The results
identify the main aspects that explain why Cainiao will be efficient. It found
that Cainiao not only created new ecosystem of E-commerce, but integrated most
resources available in the supply chain.