TITLE:
Analysis of the Export Competitiveness of Thai Cassava in the Chinese Market (2010-2020)
AUTHORS:
Sadanun Sukpanich, Weiqiang Wang
KEYWORDS:
Revealed Comparative Analysis (RCA), Market Share (MS), Trade Competitiveness (TC), Thai Cassava, Chinese Market
JOURNAL NAME:
Open Journal of Business and Management,
Vol.10 No.1,
January
19,
2022
ABSTRACT: The purpose of the study was to analyze Thai cassava export to the
Chinese market including; the potential of Thai cassava exports, market share
of Thai cassava, the competitiveness of Thai cassava trade to the Chinese market
compared with the main competitor namely Vietnam, Cambodia, Lao, Indonesia. The
paper was analyzed by the method of Revealed Comparative Advantage (RCA), Market
Share (MS), and Trade Competitiveness (TC). The data were collected from a
website of the United Nations Commodity Trade Statistic Database under a rubric
of Harmonized System Code (HS): 71410. The results indicated that Thailand had
competitiveness in exporting cassava to the Chinese market. It was presented
from the RCA index that the exporting from Thailand was higher than 1 in every
period of the study and the highest RCA index between 2010 and 2020. It is
similar to Vietnam, there was a comparative advantage of cassava export to the
Chinese market. Vietnam’s exporting had a competitive advantage but its number
of RCA was smaller than Thailand’s every year. Moreover, the trend of Thai
cassava was continually increasing. In contrast, the trend of Vietnamese
cassava export to the Chinese market was decreased. In terms of the market
share results, Thailand’s exporting had more potential to cover the Chinese market
than Vietnam’s in every period of the study (Thailand 31.8046, Vietnam
18.4350). Moreover, the report was presented in 2012 that Thai cassava growth
was opposite to Vietnamese cassava. It means while Thai cassava was more increased in
the Chinese market, Vietnamese cassava was decreased at the same time. While
other countries: Cambodia, Laos, Indonesia had MS Index less than 16.00. The trade
competitiveness (TC), in five countries, is the country that tends to be an exporting country for cassava product and the range of
0.80 to 1.00, at this stage, can already be called an outstanding competitive
advantage, except Indonesia is in the range of 0.00 to 0.50; at this
stage an Indonesia has no significant competitive advantage. Cassava is a
significant export agriculture product of Thailand in the Chinese market as
presented in an analysis. Thailand has the highest competitiveness and market share (MS) in the
exportation of cassava between 2010 and 2020.