Whether you’re celebrating your first or 15th Valentine’s Day together, you don’t need to spend a lot of money on a gift. We’ve scoured luxury retailers online to dig up some of the cheapest, nicest things from the fanciest brands — including an entry-level Aesop toothpaste, affordable Smythson stationery, and a status-y hand cream — all inexpensive enough to make great gifts.
Wear your heart on your sleeve (by wearing it on your chest).
An actually nice face mask, adorned with a red heart, would make a very useful and stylish gift this year.
Considering Loewe’s highly covetable candles can cost up to £300, this mini one is a steal.
Heart-shaped homeliness (at a fraction of the cost of a cast-iron).
A diary from the Bond Street store can be steep — but this set of 50 “correspondence cards” are as lovely as they are inexpensive.
Why not pair with these pencils from Emporio Armani to add a little flair to love notes?
This neat vial of leathery-scented spray would be just as nice spritzed on your sofa cushions.
Those AirPods that your Valentine got for Christmas need a case to keep them safe. We like this one from Off-White.
Or how about this option from Palm Angels, which comes with its own lanyard?
A leather charm you can get personalised with your own handwritten message.
We like these intense-looking incense sticks by Gucci, which are made from bamboo and dyed a striking beetroot colour.
Because you probably can’t gift a wax jacket for Valentine’s Day, why not opt for a grain-leather cardholder instead?
These decadent pink truffles would make a suitably maximalist token this Valentine’s Day.
We are big fans of Danish design brand Hay, and think this marble rolling pin would make a handsome addition to any kitchen.
But for the Aesop fan (who has enough hand cream), this clove, mint, and anise toothpaste would be an inexpensive gift.
With notes of cardamom and leather, this is a decidedly grown-up deodorant.
Get him a grown-up replacement for that ratty Daunt Books tote he’s had since 2011.
This mini-wristlet (height 12cm, width 19cm, depth 1.5cm) is small enough to stash a couple of bank cards and a lip balm.
Whomever you’re buying for, socks will never not be a well-received gift. Socksss, a Stockholm-based tennis sock brand, has everything from ombre to tye-dye pairs, but we like this Cinnammon Spice option.
This cheery, colourful purse charm from Chloé is 100 percent brass (and engraved).
If your valentine never misses an email from Jack’s Flight Club, they’ll love these globe-trotter stickers from Moncler.
If you can’t quite splurge on a Mulberry handbag, why not pass go as one instead?
The Strategist UK is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Read about who we are and what we do here. Our editors update links when possible, but note that deals can expire and all prices are subject to change.