CIRP

Last week we saw a report from CIRP revealing that a growing percentage of iPad owners are waiting 3 years or more before upgrading their tablets. In a follow-up study, CIRP answers what those users are doing with their old iPads.

Alongside the 2024 iPad Pro and Air launches, CIRP has a new report that sheds light on Apple customers’ tablet upgrade cycles. Here’s how many years iPad users are waiting before buying a new model.

Following a report that iPhone activation market share has hit a new low, CIRP released its newest study today. The data shows which iPhone models are the most popular in the US for Q1 2024 and how the iPhone 15 lineup is being adopted compared to the iPhone 14 devices and earlier.

CIRP is out with a report on how iPhone activations compare to Android in the US. The latest data shows a notable drop over the last year bringing Apple’s US smartphone market share of new activations back in time six years.

Last month we got a report from CIRP revealing what share of US iPhone buyers comes from Android. Now the firm is back with a report showing the percentage of new Mac buyers coming from a PC, Chromebook, etc.

CIRP has shared its latest report today on the Mac lineup. As it happens, the new data says the most popular Mac in the US is not the MacBook Air – although that came in second place. Here’s what Mac CIRP says most US customers are going for.

Earlier this month we saw a report from CIRP showing the percentage of new iPhone buyers coming from Android. Now the firm has released its latest report that reveals what iPhone models Android switchers end up choosing. What’s your guess?

CIRP has released its latest study today taking a look at how many new iPhone buyers in the US are coming from Android smartphones. After hitting a 5-year peak last spring, Android switchers to iPhone have declined a bit, here are the latest details.

A new report from CIRP looks at how iPhone sales at Apple compare to carriers, specifically the mix of pro vs base iPhones purchased. As you might guess, Apple sells more higher-priced iPhones than carriers but there’s a catch that means it can’t take advantage of the competitive edge.

While Apple reported record iPhone revenue for its September quarter this year, a new report today from CIRP says that the average iPhone sales price in the US is seeing a downward trend. Here’s how it’s moved over the recent months and years.

The competition between iPhone and Android continues and the latest study from CIRP looks at how Apple’s share of US smartphones compares to the last four years. While some reports put the iPhone market share above 50%, CIRP’s latest data says otherwise.

New data from CIRP shows just how big of an opportunity Apple Watch and AirPods have among customers buying new iPhones.

In October 2022, Apple updated its tablet lineup with new iPad Pro models and the launch of the entry-level iPad 10 while leaving the iPad Air and mini unchanged. Now a new report from CIRP looks at the most popular iPad models with a shift happening over the last year.

The average selling price for iPhone in the US has been moving in one direction since 2017 – up. But analysts at CIRP noticed that for the first time in a June quarter in the last six years, the metric dropped. Digging into what’s going on, the firm discovered the most likely culprit.

After digging into how Apple Music and Apple TV+ use varies by age, the latest report from CIRP returns to looking at iPhone adoption. According to the new data, the iPhone 14 lineup has achieved the highest share of sales among all iPhones sold in the US since the iPhone 7 lineup in 2017.

As Apple’s services grow more important to both the company and customers, CIRP is out today with a new report looking at how Apple Music use compares with Apple TV+ across different age groups. One of the big trends revealed is young customers are using Apple Music the most while the oldest are more interested in Apple TV+.

Last week CIRP released a report showing the mix of Macs owned by customers with MacBooks making up the majority. Now the firm is back with a study showing how Mac owners are using their machines between personal, business, and education.

CIRP has released its latest report today on the Mac lineup. Looking at the mix of models owned by customers, the research found some interesting results for the most popular Mac, the mix of ownership between entry-level to pro models, and more.

Last month CIRP analyzed how many Android users were switching to iPhone and found it to be at a 5-year high. However, the report didn’t include what percentage of iPhone users were switching to Android. Now the data is out showing how much stronger Apple is at pulling Android users to iPhone than Google is at getting iPhone users to jump to Android.

Following its report that showed Android users pivoting to iPhone at a 5-year high, CIRP is out today with a study that reveals why people are making the switch. Have a guess at the number one reason? Hint, it’s not iMessage.

After a report last week about how long Apple users are keeping their iPhones, CIRP is out today with another study. Digging into how many new iPhone buyers in the US are coming from Google’s platform, the new survey shows Apple is attracting the most switchers from Android it’s seen in the last five years.