Ad example showing gaming ad on Google Play

Find people who will love your app

App campaigns help you promote your app. Reach more people who are interested in apps like yours on Google Search, YouTube, Play and more.

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Promote your app across Google - all from a single campaign

Reach

Retain

Optimise

Reach

Find the users most likely to convert

We’ll make it easy to promote your app at scale across Google’s largest properties and millions of partner sites and apps.

Retain

Keep your most valuable users engaged

Simply input your target audiences, budget, creative and actions that you’d like your users to take. App campaigns will use machine learning to automatically re-engage the right existing users.

Optimise

Graph showing clicks and conversion rate

Boost your success

Enable better performance when using Google Analytics for Firebase for measurement and bidding. You’ll unlock reporting tools and privacy-first conversion data to optimise your campaign.

A Google Ads customer chats with a helpful Google Ads Expert

Partner with a Google Ads expert to set up your first campaign

We’ll get you up to speed on the latest platform updates
We’ll design a media plan that makes the most of your budget
We’ll help you launch your first campaign with hands-on guidance

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How to get started

App campaigns are easy to manage and set up in a few simple steps.

Get started

Tell us your goals

Choose your campaign objectives – like driving mobile app installs or in-app actions – and we’ll get your ad in front of the right people.

Choose your budget

Set your target bids and max. daily budget and adjust them whenever you like.

Create your app ad

We’ll assemble your ad for you using your app information and text, images and videos that you provide. Plus, we’ll ensure your creative is optimised for the best response across different Google properties.