Sound In Marketing Podcast

Moving back to sound advertising, I found a company called Adsonica. I reached out to the founder and he provided me with some great information.

Adsonica creates static ads with sound that you can attach to your marketing arsenal. They combine both the audio and the image into one jpeg file so that the two can stay cohesive as well as keep the quality of both functions clear without deterioration. You're also able to include things like coupons and multiple soundtracks within the whole thing. There limitations are that they ad size maxes out at 150k so with combined image and sound, you have about 12 seconds of real estate.

Campaigns & Elections

In this "audio-first" environment, campaigns this cycle will have another option for getting their message heard by voters.

Adsonica, a Massachusetts-based company making its first foray into politics, is offering a display ad product that contains an embedded audio file. In mockups seen by C&E, the viewer clicks on the display banner to hear a short clip from a candidate's speech.