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Growing a recruitment agency is hard work. Use this funnel to win new clients and candidates Most recruiters rely heavily on cold calling. Means if they aren’t picking up the phone… No new leads are coming in. ❌ That’s why an automated funnel is a must have. It helps to consistently attract and nurture leads. Let’s break this down step by step… 📣 Awareness Visibility is the currency of the internet. With targeted content you… …position yourself as an expert in your domain. …build trust within your target audience. …become a go-to vendor for clients. 🎯 Traffic Now that you’re visible you want to create traffic On your profiles, your website and your offers. The better qualified your traffic the better. Lead magnets are a great way to capture it. An ebook that helps them solve a problem… A free strategy session with an expert… A webinar about a relevant topic… Something that is valuable with a low entry barrier… that people are willing to submit their interest for. ♻️ Conversion Once you’ve got the traffic you need to convert it. Usually it is a call with the prospect or candidate. To get there automation can help a lot. Think about monitoring your… …website visits… …post engagements… …lead magnet downloads. Tools like RB2B, Vector 👻 and Trigify.io can give you that data. Once someone “raises their hand”, it triggers a workflow. Clay qualifies if the person is a match for our service. If yes, we reach out to them via LinkedIn and email. Nurturing them until they are ready for a call with us. 🔗 Retention With the 3 steps above you’ll win new clients. But most still forget to also keep their clients. Automations can monitor new jobs they post. Or people that leave their company. This data is gold for your account managers. Once they know there is an opportunity… …with a client that has signed terms already… …it’s a no-brainer to reach out to them. Not only will this drive additional revenue… It will also show your clients that you care. With all the tools available nowadays.. A huge portion of this can be automated. So you can focus on creating tailored content. And speaking to people that are raising their hand. While still doing cold calls to fill free time. What would you add to this funnel? 💭