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Feeling Overwhelmed by Marketing? The marketing landscape is bursting with information, tools, and tactics. It's easy to feel lost in the noise! Here are a few things to do to re-focus your marketing efforts. #MarketingStruggles #marketingstrategy #FocusOnStrategy #Chooseyourpain #MarketingInvestment

Launching your brand online? Building a social media presence can feel like navigating a maze—especially without a team of experts. With countless channels, features, and tools at your fingertips, it's crucial to develop a straightforward strategy that aligns with your resources and goals. Our latest blog post breaks down the essentials of crafting a manageable and effective social media strategy. Whether you're just starting out or looking to refine your approach, we've got practical tips to help you succeed. 🔗 Check out the blog now and start building a social media plan that truly works for you! https://lnkd.in/gi_UkXtG #socialmedia #marketingstrategy #socialmediamarketing #marketing

A HubSpot survey uncovers that a staggering 94% of marketers deem email marketing indispensable for meeting their business goals. Even with the rise of novel marketing channels, email continues to dominate in terms of lead generation and customer conversion. The challenge, however, lies in making your emails grab attention in an already overflowing inbox. One effective strategy is to minimize the clutter by using no more than three typefaces. A cleaner email design leads to higher conversion rates. Overloading your email with multiple fonts can distract your readers and detract from the email's visual appeal. This not only enhances readability but ensures that the recipient's focus remains on the email's content, not on navigating through a stylistic maze. #marketing #marketers #HubSpot #emailmarketing #conversion

For over six decades, the 4 Ps of marketing — product, price, place, and promotion — have served as the cornerstone for developing marketing strategies and initiatives. Crafting a robust marketing plan centered on these four essential elements can elevate your brand awareness, boost sales, and lead to enhanced financial performance. Wondering how to implement this? Dive into our blog to learn more. https://lnkd.in/gtFSpFGf #marketing #4ps #brandawareness #sales #marketingplan

From Nike's iconic 'swoosh' to Mastercard's recognizable converging circles, branding is an omnipresent element every consumer across the globe has encountered. Yet, in the early stages of building a business, prioritizing branding may not seem immediate. However, establishing a strong brand is crucial for ensuring consistency across various media platforms as perceived by consumers. A brand book or brand guide, is vital in this process. It is a comprehensive document that outlines clear guidelines for maintaining a cohesive brand identity throughout all business operations. This guide serves as a roadmap for designers, marketers, and sales teams alike, ensuring everyone conveys a unified message. A brand book typically includes: ✅ Logos ✅ Color palette ✅ Typography ✅ Design system ✅ Imagery ✅ Tone of voice Want to dive deeper into marketing jargon and what they mean for your business? Head over to our marketing glossary for more insights and keep your marketing game strong! 🚀📖 https://lnkd.in/g6HYmbFD #marketing #glossary #branding #brandbook #brand

As the crescent moon ushers in Eid, we extend our warmest wishes to everyone celebrating. May this special day bring peace, happiness, and prosperity to you and your loved ones. Let's cherish these moments of togetherness, share joy with those around us, and reflect on the blessings in our lives. Here's to a day filled with love, laughter, and the spirit of giving. Eid Mubarak to all! May your homes and hearts be filled with the joyful spirit of Eid. #eid #eidmubarak #eid2024

Every business relies on marketing to draw in customers, boost sales, and stay competitive. The real challenge? Determining the components of an effective marketing budget. As a decision-maker, you're tasked with evaluating what needs to be included to make every dollar count. Truth is, there's no universal solution. The right marketing budget varies widely based on your business type, goals, and revenue. However, we've got some guidance for crafting a marketing budget that aligns with the needs of your small business. Dive into our latest blog post on SMB marketing strategies to learn more. https://lnkd.in/eykFr4NU #smb #marketing #marketingstrategies #marketingbudget #marketinggoal

Are you aware that 80% of consumers forget about branded content just three days after seeing it? Let that sink in for a moment. Now, consider all the content your business has released in recent years. Is it making a significant impact on your audience and creating memorable impressions? Measuring brand awareness can be complex, but here’s a quick test: Are your company’s visuals, messages, and actions clearly reflecting your core brand values? More importantly, are those values clearly defined? If you find yourself hesitating or answering “no,” it’s likely that your brand isn’t as memorable to your audience as it could be. This highlights the importance of having strong, clear core brand values. #brand #marketing #consumers #brandvalues #branding

The way you set up your print project can make all the difference in the final look and feel of your marketing piece. One of the most effective, yet simplest ways to change things up is by using a bleed in your design. A bleed is a printing technique where your design is printed bigger than the final product’s finished size and then cut down to size. It eliminates any unwanted white space or borders around the edge of your design. Bonus tip: Bleeds work well if your design has a full-colored background. Plus, if you have letters or images that you want to run right to the edge of your piece without the risk of being cut off, a bleed allows for that freedom. Want to dive deeper into marketing jargon and what they mean for your business? Head over to our marketing glossary for more insights and keep your marketing game strong! 🚀📖 https://lnkd.in/g6HYmbFD #glossary #marketing #design #bleed #marketingglossary

No two business paths are the same, each with its own set of marketing hurdles and objectives. That's why at Awama, we celebrate your company's uniqueness by providing a range of customizable engagement plans tailored to meet your specific marketing needs. The key to unlocking growth? Identifying the perfect match. Explore Awama's varied packages and find the one that ignites your marketing dreams. https://lnkd.in/gt87H9GE #marketing #fractionalcmo #awama #branding #marketinggoals