Beside Group

We are delighted to announce our partnership with Britain’s leading independent design company, Paul Smith. What began as a humble 3 x 3-metre shop in Nottingham has grown into a globally recognised brand, with over 100 shops in more than 60 countries. Paul Smith champions positivity, curiosity, and creativity—values that are at the heart of every design, whether it’s a shirt, a shop, or a special collaboration. Beside is honoured to be partnering with such an iconic British brand and to celebrate the launch of this partnership with the recent opening of our store in Riyadh’s Solitaire Mall.

Last week, we kicked off the first of many ‘all-market’ team off-sites at Beside Group. Not only did we launch our new values —Passion, Integrity & Excellence—but we also took the opportunity to reflect on the incredible achievements over the past few years while also taking the time to reset, reconnect and set ambitious goals for the years ahead. The best part? We had an incredible time doing it! Here’s to many more inspiring, energizing, and fun-filled team gatherings as we move forward together.

We are delighted to announce our partnership with the Parisian brand A.P.C.   Founded in Paris in 1987 by Jean Touitou, A.P.C. (Atelier de Production et de Création) offers timeless, long-lasting pieces to customers searching for quality, authenticity and charisma.   At Beside, we are thrilled to collaborate with a brand that has long embodied such ethos. Our passion for storytelling aligns seamlessly with A.P.C.'s core values that derive from authenticity and transparency, combined with a sense of belonging and sustainability.   This partnership will cover the GCC & Egypt, with our first store set to open later this month at Riyadh’s Solitaire Mall. We look forward to bringing A.P.C.'s vision to our customers in the region.

Wishing you a year filled with new beginnings, endless possibilities, and remarkable achievements. نتمنى لكم عامًا مليئًا بالبدايات الجديدة والفرص والإنجازات الرائعة. #Happy2025

Longchamp & Beside hosted an unforgettable evening at Bar des Prés in Dubai, whose highly anticipated opening marks the latest creation of renowned French chef Cyril Lignac. Guests were treated to an exclusive preview dinner ahead of the restaurant’s opening this weekend. This one-of-a-kind event brought together inspiring, creative women in an atmosphere that radiated energy and authenticity.

Celebrating a legacy of solidarity, unity, and resilience. Happy Eid Al Etihad to the UAE leadership, citizens and residents! نحتفل في عيد الاتحاد بإرث من التضامن والوحدة والصمود كل عام والإمارات وقيادتها ومواطنيها والمقيمين فيها بخير

Proud of everyone from Team Beside who participated in Dubai Run 2024! It's inspiring to see so many embracing a healthy lifestyle and coming together to celebrate the power of community.

Our Beside ghouls and goblins had a fang-tastic time for Halloween at the office. There were boo-tiful prizes for the best costumes & spook-tacular snacks to sum a whole group of monsters!

We are thrilled to showcase our newly opened Longchamp boutiques. These include the UAE's flagship in The Dubai Mall as well as Kuwait's first boutique in 360 Mall. These milestones celebrate our ever-deepening partnership with the iconic Parisian House, which continues to redefine the French art of living each season.

Our second issue of 'Beside the Role’ features Charlotte Marston, who brings a unique perspective to her role as Head of VM. Discover how her passion for photography, art, fashion and cultural exploration enhances her work and get insider tips on thriving in Visual Merchandising. Stay tuned for more inspiring stories and key insights!