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Marketing Leader of the Year 2024 | CEO & Founder @BMBWeb3 #BMBOnTour🪐| Web3 Strategy, PR, Growth | TOP100 Women of the Future | International Speaker | @RugRadio Host | Lecturer & Advisor | MBA | Dubai - Barcelona
Yesterday, I had the honor of speaking at the 1st Research Summit on Sustainable Business Excellence at EAE Business School. In my keynote, ‘Empowering Brands in the Web3 Era,’ I shared insights from my 20 years in marketing and my first-hand experience in the Web3 space. My talk covered how blockchain and Web3 technologies are reshaping marketing by fostering transparency, creating innovative customer experiences, and driving sustainable business practices. I also highlighted practical examples, such as the RCD Espanyol de Barcelona NFT loyalty program, and broke down how businesses can navigate the customer journey in the Web3 era by bridging Web2 and Web3 audiences through seamless, frictionless strategies. Thank you to EAE Business School for hosting such an inspiring event and for the opportunity to discuss how Web3 is revolutionizing the future of marketing!