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Achieving strong business results is always rewarding, but outperforming industry standards with a 25% year-on-year (YoY) growth is truly a moment of immense pride. 2024 was nothing short of extraordinary for the #Ford Middle East family, marking our best sales performance since 2016 and impressive double-digit growth compared to 2022, while #Lincoln Middle East registered an impressive 17% YoY sales increase.   Our President, Ravichandran Swaminathan ( Ravi ), commented, “This outstanding achievement was made possible not only by our stellar portfolio and new launches across various segments but also by the dedication and exceptional efforts of our #distributor #partners. Their commitment helped us gain substantial market share in key markets such as the #UnitedArabEmirates, #Kuwait, and our largest market in the region, #SaudiArabia. As a result, we are now proudly recognised among the top five Original Equipment Manufacturers (OEMs) by sales volume.”   Emerging as Ford's top-selling vehicles in the region in terms of volume were the #Territory, #Taurus, and #Everest, and as for Lincoln, it was the #Nautilus and the #Corsair. Ford Performance vehicles – #RangerRaptor, #BroncoRaptor, and #F150Raptor – witnessed growing demand while the legendary #Mustang took the top spot in its segment. The fleet division also made a considerable impact in the commercial vehicle segment, doubling growth and mirroring their global success in the region.   Looking ahead, we are incredibly excited about our upcoming product lineup, which includes the first-ever #MustangMachE, the #TerritoryHybrid, the new #Expedition, and the all-new Lincoln #Navigator. We are confident in delivering even greater value and experiences to our #customers and partners this year.  

We have some updates! At Ford, we are always exploring innovative ways of enhancing and transforming the vehicle customer experience, making every Ford customer interaction with us easy, convenient, and more personalised – all to deliver on our mission of treating customers like family. We listen to #customers in each market and tailor our #CX initiatives to meet their specific needs. Central to these efforts is the Ford Guest Experience (FGE), which supports our distributor partners in providing a superior customer experience consistently for both sales and service. Our FGE training and certification program is designed to empower sales and service staff to deliver personalised, memorable experiences by leveraging innovative #technology and operational #efficiency. It aims to standardise the purchase and ownership process while ensuring each guest's unique needs are recognised and met. This approach aims to build lifelong #relationships and create a network of brand advocates by building trust through honesty, expertise, and care. Today, we are delighted to announce that our partner in #SaudiArabia, Al Jazirah Vehicles, has successfully obtained its FGE certification. They join #AlmanaMotors and Almoayyed Motors - Ford Bahrain as one of the first three partners in the Middle East to achieve this coveted recognition. This accomplishment reflects the team's dedication to delivering exceptional customer experiences and aligns perfectly with our Ford brand values. Congratulations to Al Jazirah Vehicle Agencies. We look forward to achieving further excellence in #CX with all our partners as we expand and grow this program in the region. #Customerexperience #CX #OwnershipExperience 

Ford Middle East is thrilled to kick off the new year with a significant milestone. Today, we celebrated the inauguration of our new Parts Distribution Center (PDC) in #DubaiSouth. This state-of-the-art, 41,792 square meter facility was completed in less than 365 days and represents a substantial investment, underscoring our long-term commitment to the Middle East region, our distributor partners, and valued Ford customers.   The facility is equipped with 20 container docks—10 dedicated to inbound and 10 to outbound operations—and has the capacity to store approximately 100,000 different parts. This will enhance our inventory management, streamline operations, and expedite delivery times, allowing us to better serve our customers with increased efficiency and reliability.   We’d like to acknowledge the instrumental support of our key partners who made today possible: DB Schenker, Dubai South, Atlantic Warehousing DWC, and our Ford facility team. Kay Hart Ravichandran Swaminathan ( Ravi )

🎉 Celebrating Excellence in Automotive Service! 🚗🔧 We're thrilled to announce the winners of Ford Middle East's "Technician of the Year" competition, held at the Al Tayer PDI Centre in #Dubai. This prestigious event showcased the incredible skill, passion, and commitment of Ford technicians across the region. 🏆 Congratulations to Shihab Chanmpilly Azeez from Al Jazirah Vehicles Agencies Co. Ltd., #SaudiArabia, for taking first place! His remarkable precision and deep knowledge truly shone through. 🌟 🥈 Hassan Ali from Almana Group, #Qatar, claimed second place with his methodical approach and calmness under pressure. 🥉 Sarath Babu from Alghanim Motors, #Kuwait, secured third place with his quick thinking and strong problem-solving skills. The competition brought together top service teams from Saudi Arabia, UAE, Qatar, Kuwait, Bahrain, and Jordan, highlighting the pivotal role our technicians play in delivering the performance and reliability our customers expect. As Ravichandran Swaminathan ( Ravi ), President of Ford Middle East, said: "Our technicians are the true backbone of our operations, ensuring our vehicles deliver the performance, reliability, and safety our customers expect. They are the unsung heroes who keep our customers on the road." A special thank you to everyone who participated and made this event a success. Your dedication and expertise are what drive us forward. 🚀 #FordMiddleEast #TechnicianOfTheYear #AutomotiveExcellence #FordFamily

Ford's #BeyondtheBlueOval immersive event in Dubai brought together our incredible team, distributor partners, and loyal customers to share our vision for the future - fueled by innovation, passion, and collaboration. IMG President, Kay Hart, and Ford Middle East President Ravichandran Swaminathan ( Ravi ) highlighted Ford's remarkable growth in 2024, with sales doubling since 2022 and significant market share gains across the UAE, KSA, Kuwait, Bahrain, and Qatar. We're especially proud to be recognized as the fastest-growing automotive brand in Saudi Arabia—a testament to the strength of our distributor partnerships and the growing appeal of our product lineup, including 2024 successful launches, such as Mustang, Lincoln Nautilus, and the ongoing launch of the latest Ford F-150. Our guests enjoyed an exclusive preview of our commitment to an electrified future with the upcoming Mustang Mach-E and Territory Hybrid. They also had the opportunity to see the all-new Expedition for the first time in the region. All of these vehicles are set to debut in 2025. Building on over 120 years of global heritage and 40 years in the region, we remain committed to driving innovation and amplifying our performance across everything we do. We are excited for the future and look forward to continuing this journey together. #BeyondTheBlueOval #WeAreFord #FordMiddleEast

A recent Ford study showed that 55 percent of UAE residents and 40 percent of Saudi residents are considering buying an electrified vehicle in the next 12 months.     This research not only offers a glimpse into the region’s evolving automotive landscape but underscores the need for continuous education on electric vehicles, addressing key concerns around cost, range, and charging infrastructure.    Ford is committed to offering the powertrain choices that people want, and we’ll continue delivering affordable electric vehicles to our customers. More details below: https://bit.ly/4fntDWg https://bit.ly/48qTbiQ

At Ford Middle East, we are committed to equipping our leadership team with the skills needed to navigate the complexities of the modern business landscape. As part of our Rally Your Learning (RYL) Café series, we recently hosted an expert-led masterclass on emotional intelligence, presented by Soha Chahine- CIPD, CHRMP, MSc HRM   In today’s VUCA (Volatile, Uncertain, Complex, and Ambiguous) world, emotional intelligence (EQ) has emerged as a critical leadership skill. Leaders who possess high EQ are distinguished by their self-awareness, empathy, and ability to manage emotions—qualities essential for building trust and effectively navigating diverse, multicultural environments.   We firmly believe that strong EQ is at the core of our transformation efforts. Leaders who are driven by emotional intelligence inspire loyalty, effectively resolve conflicts, and foster an agile, resilient workplace capable of adapting to future challenges. Investing in EQ is not just advantageous—it is essential for ensuring a sustainable future.

When an adventurous young family set out on a dream journey to explore the world in their Ford Transit campervan, they encountered a major challenge along the way. That's when our distributor partners at ARABIAN CAR MARKETING COMPANY LLC in Oman stepped in, providing the expertise and support needed to get them back on the road. Thanks to the ACM dedication, the family was able to continue their trip of a lifetime, turning challenges into unforgettable experiences and memories. We're proud to have partners who ensure that every journey is one to remember!

We are deepening our commitment to the Kingdom of Saudi Arabia and Vision 2030 through a series of strategic initiatives, including new leadership appointments, exciting new launches, and enhanced, dedicated customer-centric services. Our efforts have already set us on a course for another record-breaking year. With sales expected to double in 2024 compared to 2022, we are experiencing a remarkable 15% year-on-year growth so far in 2024. This achievement solidifies our position as the fastest-growing OEM in the Kingdom. Leading our sales are the Ford Territory, Ford Taurus, Ford Ranger, and Ford Mustang, which are top performers in our diverse lineup, designed to cater to every lifestyle. Additionally, the much-anticipated launch of the Ford F-150 is already creating a buzz. Beyond providing exceptional vehicles, Ford is transforming the customer experience journey. Initiatives such as the Ford Guest Experience, complemented by a comprehensive array of online resources, along with our Express Service and Vehicle Off-Road support, are meticulously crafted to prioritize and enhance the vehicle ownership experience for our customers.

We’re honored to have our president, Ravichandran Swaminathan ( Ravi ) included on the Forbes Middle East Global Meets Local 2024 list, recognizing the diverse leadership that guides some of the world's most influential international companies in the MENA region. Being one of 104 executives across 30 sectors and representing 40 different nationalities is truly special. Since starting at Ford Motor Company in 1997, Ravi worked in various sectors and regions—from India and China to the Middle East and Africa. Each role has given him a unique perspective, helping him understand the broad impact of the auto industry globally and locally, and the importance of meeting the specific needs of each market. In the Middle East, his experience has helped us drive significant growth along with our distributor partners, establishing the Ford & Lincoln brands among the strongest and fastest growing in the region. Congratulations, Ravi!