Let's Talk Loyalty and Loyalty TV

In case you missed it, we have some exciting news to share! We're thrilled to announce some major updates at Let's Talk Loyalty and Loyalty TV! 🎉 Watch our latest video to learn more, as we take bold steps to shape the future of our business. A big thank you to Capillary Technologies for their support! #letstalkloyalty #capillarytechnologies

In this episode of Let’s Talk Loyalty, Philippe Lazzarini, CRM and Loyalty Manager at Autogrill, shares how the brand navigated loyalty during the pandemic by authentically supporting truckers, which led to remarkable long-term retention. He also discusses the role of gamification in driving engagement and healthy membership growth.

Today’s interview features Philippe Lazzarini, the CRM & Loyalty Manager at Autogrill, a food and beverage brand that’s famous throughout Italy, and turns over more than a billion euro there! Globally, Autogrill is actually the world’s leading provider of food & beverage services for people on the move in airports, motorways and train stations, operating primarily concession agreements in 30 countries on 4 continents, and employing over 46,000 people. Philippe shares the evolution of loyalty as a marketing and engagement tool for Autogrill customers, supporting their growth as a much-loved brand throughout Italy, leveraging simple yet powerful mechanics such as digital receipts and gamification, both of which have been even more effective than expected for the MyAutogrill programme. #letstalkloyalty #loyaltymarketing #loyaltyprograms #loyaltytv Get the links to this episode in the first comment of the comment section. Enjoy listening!

Autogrill is on track to reach 1 million customers, but its focus isn’t just on growth—it’s on loyalty. Here’s the secret: ✅ Retention First: With an impressive 80% year-over-year retention rate, Autogrill ensures its customers find real value in the program. ✅ Healthy Growth: Tracking active members as a key metric keeps the focus on engaged, loyal customers, not just sign-ups. Loyalty marketers, take note: fast acquisition is great, but loyal customers drive long-term success. #letstalkloyalty #loyaltymarketing #loyaltyprograms #loyaltytv 

Olivia Wasniewski who heads the Eurobonus program of SAS - Scandinavian Airlines joins us on Loyalty TV to share her insights. #letstalkloyalty #loyaltymarketing #loyaltyprograms #loyaltytv 

This podcast is a masterclass in how gamification is not child’s play and how the loyalty industry can reap significant rewards (excuse the pun) by taking this strategy seriously. Dr Jacqui Nortje, PhD and Glenn Gillis are dedicated professionals who understand this opportunity deeply, with years of hands-on experience, serious brand performance and a phD in gamification between them. Hosted by Amanda Cromhout CADipL™️ #letstalkloyalty #loyaltymarketing #loyaltyprograms #loyaltytv Get the links to this episode in the first comment of the comment section. Enjoy listening!

This episode explores how gamification drives healthier habits and loyalty through programs like Vitality Active Rewards. Learn how data generated from gamified platforms fuels personalization, enhances member engagement, and delivers measurable business outcomes, including reduced claims and increased client loyalty.

It is the end of another month for the Wiser Loyalty podcast series for Let’s Talk Loyalty. In this series loyalty industry SMEs provide their weekly perspectives on constructs from The Loyalty Academy™ curriculum for their Certified Loyalty Marketing Professional™ (CLMP™) designation.    Executive faculty members from the Loyalty Academy™, the CEO of The Wise Marketer, Bill Hanifin, CLMP™, and his CMO,  Aaron Dauphinee, CLMP™ continue their technology-focused conversation this week as they cover content from the Loyalty Technologies (course 109) curriculum. In this week’s episode Bill and Aaron switch up the podcast series our SMEs share their thoughts on what the future of loyalty technology may look like in the nearer-term but also with an eye to the horizon. It’s a conversation that is anticipated to be an idea starter for the industry as it's positioned to be one that we continue to explore in future episodes of the podcast given the speed of change and influence of technology in delivering upon a brand’s loyalty promise. #letstalkloyalty #loyaltymarketing #loyaltyprograms #loyaltytv Get the links to this episode in the first comment of the comment section. Enjoy listening!

In this episode, we explore how technology should empower broader business objectives and enhance customer experiences rather than drive decisions in isolation. Join us as we uncover strategies to align technological innovation with meaningful, customer-centric outcomes in loyalty programs.

Check out this week's upcoming episodes..