Martechvibe

Martechvibe, in partnership with Branch, is proud to present an in-depth analysis of the State of Mobile #AppMarketing in the Middle East. This report explores key trends, strategies, and analytics shaping the app ecosystem in the region. Read the report here: https://lnkd.in/g2gU3nvh Enriched with insights from top senior leaders in marketing, growth, martech, and product, this comprehensive study offers valuable expertise to help navigate the evolving mobile landscape. Here is a snapshot of some of the expert voices included in the report. A heartfelt thank you to everyone who contributed! Aaryan Kapur, Group Head - Digital Marketing at Medcare Hospitals & Medical Centres and Aster DM Healthcare Faheem Ahmad, Head of Growth, Chalhoub Group Mitin Chakraborty, Head of Marketing - Babyshop at Landmark Group Meghna Vyas., Associate Associate Vice President, Performance Marketing at First Abu Dhabi Bank (FAB) Youssef Farkash, Regional Vice President - EMEA, Branch

T-Metrics, Inc. is uniquely positioned in the #contactcentre industry, delivering solutions that meet the highest government security standards in any deployment model. "Our decision to acquire T-Metrics was made easy as we discovered the remarkable talent within the team, which aligns with our customer-experience vision,” said Matt Siemens, CEO, NUSO. Arthur Pravato, CEO of T-Metrics, added, “This partnership with NUSO accelerates our growth strategy, enhances our ability to address evolving market demands and expands our service offerings, enabling us to deliver even greater value to our customers." https://lnkd.in/dyFp_zhD

With this collaboration, #advertisers can unlock unprecedented reach and targeting capabilities across Xumo properties, strengthened by PubMatic’s robust supply path optimisation (SPO) relationships with buyers. “At Xumo, we are focused on how we can make it as simple and transparent as possible for advertisers to access our diverse content library,” said Ying Wang, General Manager, Xumo Advertising. “Partnering with Xumo is a perfect fit for our mission to deliver superior programmatic solutions on growing CTV platforms,” said Nicole Scaglione, VP of CTV/OTT and Video at PubMatic.  https://lnkd.in/dw6_sYaJ

InMoment’s AI Journey Insights automatically discovers and analyses customer journeys from unstructured data. “Traditional customer experience programs have been constrained by organisational silos, with different departments owning different channels and touchpoints in a #customerjourney,” said Jeff Catlin, SVP, Integrated CX and AI Products at InMoment. https://lnkd.in/d39QQ9rb

Catch recognises #bottraffic with over 93% accuracy, filtering the website activity using a combination of independent parameters. “Today’s bots are more sophisticated than ever, impacting the accuracy of marketing campaigns and waste of valuable resources,” said Evgenii Kuznetsov, Founder of CATCH and Commercial Director of 2ql Corp. https://lnkd.in/d5KcZCYX

The combination of Interactive Edge with Nuqleous’ #retail analytics will empower category management and sales teams to scale their impact. “In today’s retail environment, category management and sales teams are being asked to deliver deeper insights across more retail partners with increasingly constrained resources,” said Garrett Levey, Co-CEO of Nuqleous. “While other solutions offer canned reports from single data sources, our combined platform will enable teams to automatically generate customised, data-driven presentations that use multiple data streams and adapt to each retailer’s specific needs,” said Zel Bianco, CEO of Interactive Edge. https://lnkd.in/dsUK4xFp

One has to have a tailored content strategy for specific audience cohorts—it's the content which resonates with your audience that creates an impact. Find out out Reena Jagtap, Lead Digital Marketing at Henkel had to say.

Sciene’s white-glove service approach includes building custom infrastructure, establishing data connections, and developing tailored solutions for each client’s specific needs. “At Sciene, our mission is to empower businesses with advanced AI solutions that drive growth and improve productivity while keeping data secure,” said Solano Pertile Campos, CTO at Sciene. Brandon Fishman, CEO of VitaCup, Inc. .said, “The platform’s ability to deliver near real-time insights into consumer behavior has completely changed the way we approach our campaigns." https://lnkd.in/dWrAXpfy

#Adfraud isn’t static; it evolves. Beyond traditional schemes like click fraud and ad stacking, fraudsters are now weaponising advanced #AI. These scams can dynamically adjust based on user behaviour, making detection harder. During flash sales and #BlackFriday rushes, these bots can overwhelm servers, skew data, and exhaust budgets. How do you combat? Read the full story here: https://lnkd.in/dQcdbZyP

Through this global partnership, Publicis Sapient will create a dedicated #GoogleCloud business unit to address demand for Google’s AI technology, with dedicated resources to help customers successfully plan, deploy, and manage #genAI projects. Nigel Vaz, CEO of Publicis Sapient, said, “As consumer expectations continue to evolve, new business demands are calling for strategic collaboration throughout their AI and digital business transformation journey." Thomas Kurian, CEO of Google Cloud, commented, “To realise the full potential of genAI, customers need a combination of expertise and leading technology to fundamentally improve their business operations."  https://lnkd.in/g5MJ4eWU