Martechvibe

We are pumped to share our first LinkedIn newsletter for 2025! Our editorial team has spent months analysing trends, tracking industry shifts, and uncovering the key forces set to shape #marketing and #CX in 2025. But we didn’t stop there. To separate the noise from what truly matters, we took our #predictions to the #industryexperts who validated and refined them with real-world insights. Read the full story here. Subscribe to our LinkedIn Newsletter to read more exciting content on marketing and CX.

The millimeter wave sensors contain no camera lenses so capture no biometric or personally identifiable information. “For retailers looking to track shopper activity in their store, without the risk of collecting unauthorised data, the millimeter wave solution is essential,” said Ben Reynolds, Vice President Business Development, Walkbase. “This is a solution that has many use cases, including the tracking of visitors and customer pathing; however, we are most excited for the role that the Walkbase Millimeter Wave Sensor Solution will play when it comes to in-store retail media,” said Kevin Carbone, CEO PRN, also a STRATACACHE company. https://lnkd.in/dFrrRkc3

It will help unlock real-time relevance across ecommerce, advertising and customer experience. “Across billions of ecommerce transactions, we have seen joint clients achieve much better consumer and business outcomes when using mParticle – up to 50% better,” said Bruce Buchanan, CEO and Co-Founder of Rokt. “Our mission at mParticle has always been to simplify the complexity of customer data management and empower multi-channel brands to create meaningful connections with their customers across any screen,” said Michael Katz, CEO of mParticle by Rokt.  https://lnkd.in/dPfVDyYX

It is an innovative direct-mail platform which combines the ease and effectiveness of email-style personalisation. "Adblockers and unsubscribe rates add to this increasingly complex marketing ecosystem,” said George Forge, Senior Vice President of Client Technology and Product Development for Quad. https://lnkd.in/dQ_ukmYr

The new #intuitivereporting engine will help clients analyse their data more intuitively and make better decisions. “We gave our customers a month to test our new reporting platform in beta,” said Žygimantas Eirošius, Product Manager at Omnisend.  https://lnkd.in/dG84su-D

Glia unifies voice and digital interactions, enhancing FCCI Insurance Group’s claims and billing teams' efficiency and customer experience. “FCCI promises our customers that we will always treat them with ‘extra mile’ service, and Glia’s modern technology directly supports that mission regardless of which channel a customer chooses to interact with us in,” said Dave P., EVP, Chief Information Officer at FCCI. Ryan Baillargeon, Insurance Lead at Glia. “By leveraging Glia’s modern, state-of-the-art contact centre, FCCI is fostering stronger CSR and customer loyalty and gaining valuable insights through real-time data across all of their interactions." https://lnkd.in/dGiWyJmi

The partnership integrates Rithum's commerce platform with Essendant's channel fulfilment network for a seamless end-to-end solution. “This partnership represents another step forward in our commitment to providing comprehensive solutions for our brands and retail partners,” said David Boone, Interim CEO of Essendant. Lou Keyes, CEO of Rithum, said, “Partnering with Essendant as a 3PL provider unlocks incredible opportunities for our customers, giving them access to a century of proven expertise in fulfillment services." https://lnkd.in/d-Aa9Fy8

This allows revenue teams to carry out account-based sales workflow and engagement activities by leveraging intent and engagement data from Demandbase One and customer interaction data from Gong. Umberto Milletti, Chief R&D and Product Officer at Demandbase, said “By embedding Demandbase’s rich account-based insights directly into Gong Engage through an iframe, and seamlessly incorporating customer interaction data from Gong into Demandbase, we’re empowering revenue teams to make smarter, faster decisions within their daily workflows." “With a wide array of solutions available to go-to-market teams, this expanded integration between Demandbase and Gong is designed to help them maximise their efficiency and impact,” said Ashi Aber, Head of Tech Partnerships at Gong.  https://lnkd.in/dmtMzmE7

The partnership will deepen Tombras' capabilities in real-time #outcomeanalysis, media performance optimisation, and sales measurement. Brian Mandelbaum, CEO and Co-Founder at Attain said, “This partnership highlights both our breakthrough product set that’s disrupting status quo measurement solutions as well as Tombras’ leadership position as an agency on the cutting edge.” “Our partnership with Attain has enhanced our ability to harness permissioned data and optimise media strategies in real-time outcome analysis,” said Alexander Potts, Senior Vice President, Programmatic – Media Lead at Tombras.  https://lnkd.in/drab2d6S

Bambuser enters China as it works with fashion retailer Zara on #livestream and video commerce strategy. "Brands are increasingly shifting toward direct-to-consumer (D2C) strategies to offer the same engaging live video shopping experiences on their own platform,” said Maryam Ghahremani, CEO at Bambuser. https://lnkd.in/dJxJpx33