Martechvibe

We are a month into 2025, and it's been an exciting one. We're thrilled to share the #January editorial highlights and give a shoutout to our top voices. Aleksandr Betra, CMO at 4Partners Chloe Grutchfield, VP of Products at Permutive Mathabo Sekhonyana, CMO at Bettabets Nasser Oudjidane, CEO and Co-Founder of Tapper Regina Y., CEO and Co-Founder of Topsort Ross Symons, Chief Creative Officer at ZenRobot Ted Sfikas, Field Chief Technology Officer at Amplitude What stories are you eager to see next? DM us —we’re listening!

Bell's AI Ops solution shifts network management from reactive troubleshooting to intelligent, proactive optimisation. "By leveraging Google Cloud’s AI, we are achieving greater accuracy and speed in resolving issues, accelerating our progress towards autonomous networks and continuously improving operations for an exceptional customer experience,” said Mark McDonald, Senior Vice President, Networks, Bell. “By combining Bell’s deep network expertise with Google Cloud’s technology, we’re enabling a new era of intelligent network operations,” said Angelo Libertucci, Global Industry Lead, Telecom Strategies & Solutions, Google Cloud. https://lnkd.in/gJzRendh

By leveraging its proprietary advertising technology, Context Networks, Inc. is pioneering a first-of-its-kind advertising and loyalty platform for gaming route operations. “Route operators now have a powerful new way to maximise revenue and player engagement without costly upgrades or complex integrations,” said Matthew Olden, CEO of Context Networks, Inc. https://lnkd.in/gtMRwyCK

The audiences benefit from two datasets to power the next generation of data-driven, in-market audience segments. Anthony Psacharopoulos, SVP of Enterprise Data Sales at Predactiv, added, “Our collaboration with Circana enables us to offer a richer, more precise view of consumer intent." “By combining Circana’s purchase-based data with Predactiv’s online behavioural insights, we are creating a new benchmark in audience targeting,” said Jennifer Kronen Gold, SVP, Agency and Distribution Partnerships at Circana.  https://lnkd.in/gJuFnb9s

Omnisend’s new report indicates that failing to prioritise customers and data privacy erodes consumer trust. Shoppers want to know exactly what they’re buying, whether it’s a size, color, or brand. Trusting an AI to make those decisions autonomously is a tough sell,” said 📈 Greg Zakowicz, Sr. Ecommerce Expert at Omnisend. https://lnkd.in/g4Cr6jgi

This acquisition will deliver intent-driven marketing solutions for B2B companies to empower them and connect with buyers faster. “By integrating 4-Eyes.ai’s advanced AI capabilities, including Large Language Models and Generative AI, Delivr.ai is transforming the buyer-intent landscape—,” said Todd A Abbott, CEO and Co-Founder of Delivr.ai. CEO of 4-Eyes.ai, Eric Shaffer, added, “By leveraging AI to decode unstructured intent signals—such as real-time content engagement and behavioral cues, brands can now pinpoint and activate high-intent decision-makers within their ICP with unmatched precision and scalable reach.” https://lnkd.in/gvhVPU3d

Fibbl will expand its 3D model production capabilities to meet demand and move toward its goal of making 3D accessible, affordable, and scalable. “Over the past year, we’ve seen exponential demand for our 3D solutions—from hundreds of digital models to thousands, and now tens of thousands,” said Henrik Arlestig, CEO and co-founder of Fibbl. "The growing adoption by leading brands underscores the shift towards more interactive online shopping experiences, and we look forward to seeing Fibbl take the next step in their journey,” said Caroline Wadstein, Investor, Industrifonden. https://lnkd.in/gxCCMFfC

Agentic AI is gaining traction as a driver of automation and efficiency, with 82% of companies planning to integrate AI agents into their workflow in the next 1-3 years. "Tomorrow’s search teams will be hybrid, with humans and agents working together, and we’re proud to meet this shift with our AI-powered solutions,” said Adrien Menard, Co-Founder and CEO at Botify.  https://lnkd.in/d8eu_9Jk

If you’re looking for advice on how to scale in any tech or finance industry, time and again you’ll find the words, “Data is your best asset – use it wisely.” In volatile markets, you can’t afford to guess what’s working. Every decision needs to be backed by data. Tracking engagement doesn’t suffice—brands must dive further into which users stay, what keeps them around, and where potential customers drop off before converting. Read the full story by Matic Jug, Head of Growth at ICONOMI. Don't miss our upcoming interviews and feature stories. Follow our LinkedIn newsletter.

This move has made it the only bank in the country to establish a retail loyalty programme integrated within its mobile banking app. YM Raja Teh Maimunah Raja Abdul Aziz, CEO at AEON Bank, said, “Digital banking has the potential to be more than just a payment and transaction tool." Azrul Fakhzan B. Mainor, Senior Director of Commercial at PayNet (Payments Network Malaysia), said, “Our strategic collaboration with AEON Bank enhances Malaysia’s digital payments landscape by delivering a seamless, secure, and rewarding digital payment experience." https://lnkd.in/dP-t23cg