We are seeking a dynamic and creative Marketing Executive to join our fashion brand. The ideal candidate will be passionate about fashion, have a keen understanding of market trends, and possess strong communication skills in Arabic and English. As a Marketing Executive, you will be responsible for driving the brand’s presence through strategic marketing campaigns, content creation, social media management, and collaborations with influencers and media.
Key Responsibilities:
- Develop and execute marketing strategies to promote the brand’s products and enhance brand awareness in the fashion industry.
- Plan and manage social media campaigns on platforms such as Instagram, Facebook, TikTok, and Pinterest to engage with target audiences and drive traffic to the website.
- Collaborate with influencers, fashion bloggers, and media outlets to generate buzz around new collections, events, and promotions.
- Create engaging content for digital marketing efforts, including newsletters, blog posts, social media updates, and website updates.
- Monitor fashion trends and competitor activities to ensure the brand remains competitive and relevant.
- Coordinate photoshoots and product launches, ensuring the right image and message are conveyed to the market.
- Analyze marketing data and metrics to assess campaign performance and adjust strategies as needed to meet business goals.
- Support the organization of events such as fashion shows, pop-up shops, and promotional events.
- Work closely with the sales team to ensure alignment between marketing activities and sales objectives.
- Maintain relationships with press and media, drafting press releases and coordinating interviews.
- Manage the marketing budget and ensure cost-effective marketing strategies are implemented.
- Conduct market research to identify new opportunities and growth areas.
Qualifications and Skills:
- Bachelor’s degree in Marketing, Fashion Management, Communications, or related field.
- 3 to 5 years of marketing experience, preferably within the fashion or retail industry.
- Strong knowledge of social media platforms and digital marketing tools.
- Excellent written and verbal communication skills. (English and Arabic)
- Creative thinking and a passion for fashion and current trends.
- Strong organizational and project management skills.
If you have experience in fashion marketing and are ready to make an impact, we’d love to hear from you! Apply now to join our exciting journey. If you think you're suitable for this role, please send your CV to HR@mauzan.com
