Platformance.io

2025 is Around the Corner—Is Your Plan Ready? By now, your strategy for the year ahead should be locked or close to it. December isn’t just about wrapping up the year; it’s the time to dig deep and build a strong foundation so you’re ready to hit the ground running in January. Here’s the secret to a strong start in 2025: Q1 is all about getting ahead of the curve. Being “in the green” from Months 1-3 is critical to building trust—not just with your board, but with your entire team. A strong start shows that your plan isn’t just ambitious; it’s effective. Planning is the most important part of marketing, but often the least prioritised. At Platformance, we know that if you spend quality time building a detailed, well-structured plan, you’re setting yourself up for success—and those are exactly the brands we win with. Why? Because success loves preparation. Platformance is the preferred growth acquisition engine for the top MENA brands. We focus on driving real, measurable business outcomes. Whether it’s acquiring new customers, boosting sales, or driving app installs, our solutions ensure you stay ahead of your targets. At Platformance, our success only comes from your success. We’re committed to driving growth for your business because when you grow, we grow with you. In 2025, don’t settle for vanity metrics. Make this the year you measure success in outcomes: ✔️ More customers. ✔️ Higher revenue. ✔️ Scalable growth. Let’s make 2025 a year to remember. Ready to start strong? Reach out to Platformance today, and let’s build something great together. #2025Planning #GrowthMarketing #AlwaysRelevantMarketing #Platformance

It’s the UAE National Day! 🇦🇪 From all of us at Platformance, to our families, clients and partners in the UAE, Happy National Day 🎉 Celebrating a legacy of growth and unity. With the spirit of the union, may this nation live ever after in progress and prosperity.

Marketing Performance vs Performance Marketing: What’s the Difference? At Platformance, we see marketing through a different lens. It’s not about choosing between short-term gains or long-term impact—it’s about achieving both with Always Relevant Marketing. Performance Marketing focuses heavily on marketing metrics like clicks, impressions, and conversions, driving quick, short-term growth. It’s essential but often stops at vanity metrics without tying directly to business results. Brand Marketing is considered a long-term game. It builds equity, awareness, and loyalty, but in an increasingly ROI-driven world, it’s often seen as hard to measure and justify. Enter Marketing Performance, powered by Always Relevant Marketing. This approach breaks the old dichotomy of “Long OR Short” and replaces it with “Long AND Short.” It focuses less on marketing metrics and more on real business outcomes like revenue, customer growth, and profitability. Here’s how we make it happen at Platformance: Performance Marketing Solutions to drive immediate actions—like app installs, purchases, or lead generation—with precision and efficiency. Marketing Performance Tools to optimise campaigns for measurable, long-term outcomes that align with your business goals. With Platformance’s Always Relevant approach, your marketing doesn’t just keep the lights on; it builds a foundation for growth today and tomorrow. What’s your take? How are you balancing long-term and short-term priorities in your marketing strategy? #MarketingPerformance #PerformanceMarketing #AlwaysRelevantMarketing #Platformance

Introducing Always Relevant Marketing Marketing has changed, and we’re leading the charge. At Platformance, we believe it’s time to shift from chasing metrics to delivering meaningful business outcomes. Here’s how we’re redefining the game: ✔️ From Cost per X to Pay Per Outcome – Marketing spend that directly ties to your goals. ✔️ From Always On to Always Relevant – Campaigns that prioritise impact over volume. ✔️ From Vanity Metrics to Real Business Outcomes – New customers, revenue growth, and long-term success. We’re proud to unveil the new Platformance Manifesto Video, showcasing our vision of the future. It’s not about doing more marketing—it’s about doing the right marketing to help brands grow smarter and faster. Watch the video to see how we’re transforming the way businesses reach and engage audiences, delivering results that matter. #AlwaysRelevantMarketing #Platformance #GrowthTechnology #MarketingOutcomes

And that's a wrap!! Our team had a blast last night at Athar Festival's awards ceremony. In its second edition, us at Platformance were proud to be a partner and a sponsor to the Marketing Communications Team of The Year Award, presented by us to ROSHN l روشن. Congratulations to the winners! #SaudiCreativity #AtharFestival #Platformance

We’re proud to be a partner to Saudi Arabia’s biggest celebration of creativity in the Kingdom and the region. Meet and join us for two days packed with creative inspiration at Athar Festival. #atharfestival #saudiarabia #platformance

From all of us at Platformance, and to everyone celebrating, Happy Diwali. We're lighting the way to real growth. #Platformance #Diwali #festivaloflights

Just got back from the Smarties Next conference by MMA Mena, It was inspiring to dive into the future of marketing and explore innovative strategies that are shaping the industry. A special shoutout for Amjad Puliyali for being on the panel and sharing valuable insights! It’s great to see Platformance.io leading the conversation on shaping the future of marketing.👏🏻 #ShapeTheFuture #SMARTIESNEXT! #FutureOfMarketing #MMAMENA

🔥 4 Days Left Until SMARTIES NEXT! Riyadh – Discover Digital Innovations in Marketing! 🔥 Join industry leaders like Guy Parsonage, Chief Experience Officer at PwC, Donnacha K., Head of Starcom KSA at Starcom Middle East, Waseem Afzal, Founder & CEO of Platformance.io and Melis Ertem, MEA CEO at MMA Global as they explore how digital innovations are reshaping marketing. Learn strategies to boost engagement, enhance customer experiences, and drive growth. 📅 October 27th 📍 Hyatt Regency Riyadh-Olaya 🔗 Register Now! ➡ https://lnkd.in/dWAcmjWk 🚀 Don’t miss this opportunity—secure your spot today! #4DaysLeft #DigitalInnovations #MarketingInnovation #SMARTIESNEXT #Riyadh #MMAMENA #WhatsNEXT Melis Ertem Zeynep Albora Melike Kurtcan Linda Kender Ayse Evin Buse Kasal

🎙 Excitement alert - Platformance in Saudi Arabia 🎙 We're very excited to announce our partnership with Athar Festival, where Saudi creativity belongs. Our CEO and Founder Waseem Afzal, will take up to the stage in a panel that talks all things AI and the team will be hustling. Spot us and let's have some AI conversations. #SaudiCreativity #AtharFestival #SaudiArabia #Platformance #AI