TBWA\Raad

Thrilled to announce that TBWA\RAAD has been named one of the Middle East’s Most Innovative Companies for the third consecutive year by Fast Company Middle East! 🎉 This year, we achieved a double win by being recognized in both the Advertising and Workplace categories. This remarkable achievement reflects our team's relentless pursuit of creativity and innovation—driving transformative growth for our clients and fostering an empowering workplace culture. A heartfelt thank you to our amazing pirates, clients, and partners who have been with us on this incredible journey. Together, we're redefining the future of brand experiences and workplace excellence through Disruption®. 🏴☠️ #MIC2024 #MostInnovativeCompanies #MiddleEastInnovation #DisruptingNow #Tbwa Reda Raad Salwa El Meniawy joe al lahham Noah Khan Wassim Abi Salloum Claudinia Harper, MA, MCIPD, ODCP Dan Leach Muriel Lechaczynski Catherine Bannister Romy Abdelnour Tony Kayouka Frederico Roberto Santiago Cuesta Rony Skaf Majida Tabch (HCI-SHRBP Certified)

🏴☠️ Disruption Alert! 🏴☠️ Check out the latest work from our Lebanon team for “1750 Water”! Adding a touch of fun to spotlight the unmatched purity of “1750 Water”, sourced from untouched underground springs in the Tarshish Mountains and bottled at the region’s highest altitude. #OurAltitudeIsOurName #ارتفاعنا_إسمنا Diana G. Fawaz Georges Kyrillos Georges Ghattas Amin Dora

🏴☠️ Disruption Alert! 🏴☠️ Check out the latest work from our Lebanon team for “1750 Water”! Adding a touch of fun to spotlight the unmatched purity of “1750 Water”, sourced from untouched underground springs in the Tarshish Mountains and bottled at the region’s highest altitude. #OurAltitudeIsOurName #ارتفاعنا_إسمنا Diana G. Fawaz Georges Kyrillos Georges Ghattas Amin Dora

Luxury is a familiar concept that's grown increasingly difficult to define. Once marked by tangible qualities like price, craftsmanship, or scarcity, the essence of luxury is becoming more and more about that which defies practicality and exceeds our reach. It’s a quest for cultural cachet, escapism, protection, and even immortality. With the global personal luxury goods market on track to see its first slowdown since the Great Recession, the time to question the old luxury playbook is now. A new collaborative report from Backslash, 180 Luxe, and TBWA\CULT offers clear opportunities for disruption, unpacking the often messy relationship between tech and tradition, heritage and novelty, ethics and pleasure. Download the full report:  https://lnkd.in/gcraaiuu

Wishing you a Merry Christmas and Happy Holidays from all of us at TBWA\RAAD! 🎄💫

Thank you AdForum for sharing!

For the fourth time since 2018, TBWA\Worldwide has been named ADWEEK’s Global Agency of the Year—and we couldn’t be prouder. Cheers to every TBWA pirate around the world! 🏴☠️✨ Reda Raad Salwa El Meniawy Noah Khan joe al lahham Wassim Abi Salloum Muriel Lechaczynski Catherine Bannister Tony Kayouka Romy Abdelnour Frederico Roberto Claudinia Harper, MA, MCIPD, ODCP Majida Tabch (HCI-SHRBP Certified) Santiago Cuesta Dan Leach Rony Skaf

TBWA\Worldwide is ADWEEK’s Agency of the Year 2024 - for the 4th time since 2018! 🏴☠️ We’re honored to be part of a collective that continues to push boundaries, challenge conventions, and deliver meaningful, culturally disruptive creativity that drives real growth. Here’s to all 11,000 pirates around the world! Speaking about our win, Global CEO Troy Ruhanen says: “Alongside our wonderful client partners, this recognition is only possible because each and every one of the brilliant brains across the TBWA Collective wakes up every day and goes after that Brave Thing that will make the difference”. Agency of the Year? Sure. Agency of the decade? Maybe. Agency of the future? Definitely. 🚀 Read more via our ADWEEK article: https://lnkd.in/gsj65jj4

🏴☠️ Disruption Alert! 🏴☠️   Sophisticated, elegant, and innovative - the All-New INFINITI QX80 seamlessly blends these features to deliver an exceptional driving experience. Our latest film for INFINITI captures the essence of this groundbreaking model, reinforcing the QX80's position in the high-end automotive luxury market and marking a bold new chapter for the brand on a global scale. Congratulations to our client and Pirates for bringing this campaign to life!   #ExperienceExceptional #QX80 #INFINITIME #امتلك_التفوّق #إنفينيتي

A massive congratulations to our Director of People, Claudinia Harper, MA, MCIPD, ODCP, and Senior HR Manager, Majida Tabch (HCI-SHRBP Certified), for winning the Best Talent Management Team award at the Campaign Agency of The Year Middle East ceremony last night! 🏆👏 This recognition celebrates their people-first, results-driven approach to HR. Under their leadership, TBWA\RAAD’s Talent Team has: • Aligned people strategies with business goals to drive innovation and performance. • Redefined culture through initiatives like the Agency Reset Program, focusing on our agency values: Belief, Courage, Hunger, and Collaboration. • Boosted team satisfaction, attracted top talent, and achieved groundbreaking success through programs like "We Win, You Win". • Pioneered well-being and retention strategies, making TBWA\RAAD one of the Best Workplaces for Women and Most Innovative Workplaces in the Middle East. Here's to many more! Campaign Middle East #Awards #MENA #AgencyOfTheYear #CampaignME #TBWA