TBWA\Raad

Thrilled to announce that TBWA\RAAD has been named one of the Middle East’s Most Innovative Companies for the third consecutive year by Fast Company Middle East! 🎉 This year, we achieved a double win by being recognized in both the Advertising and Workplace categories. This remarkable achievement reflects our team's relentless pursuit of creativity and innovation—driving transformative growth for our clients and fostering an empowering workplace culture. A heartfelt thank you to our amazing pirates, clients, and partners who have been with us on this incredible journey. Together, we're redefining the future of brand experiences and workplace excellence through Disruption®. 🏴☠️ #MIC2024 #MostInnovativeCompanies #MiddleEastInnovation #DisruptingNow #Tbwa Reda Raad Salwa El Meniawy joe al lahham Noah Khan Wassim Abi Salloum Claudinia Harper, MA, MCIPD, ODCP Dan Leach Muriel Lechaczynski Catherine Bannister Romy Abdelnour Tony Kayouka Frederico Roberto Santiago Cuesta Rony Skaf Majida Tabch (HCI-SHRBP Certified)

A massive congratulations to our Director of People, Claudinia Harper, MA, MCIPD, ODCP, and Senior HR Manager, Majida Tabch (HCI-SHRBP Certified), for winning the Best Talent Management Team award at the Campaign Agency of The Year Middle East ceremony last night! 🏆👏 This recognition celebrates their people-first, results-driven approach to HR. Under their leadership, TBWA\RAAD’s Talent Team has: • Aligned people strategies with business goals to drive innovation and performance. • Redefined culture through initiatives like the Agency Reset Program, focusing on our agency values: Belief, Courage, Hunger, and Collaboration. • Boosted team satisfaction, attracted top talent, and achieved groundbreaking success through programs like "We Win, You Win". • Pioneered well-being and retention strategies, making TBWA\RAAD one of the Best Workplaces for Women and Most Innovative Workplaces in the Middle East. Here's to many more! Campaign Middle East #Awards #MENA #AgencyOfTheYear #CampaignME #TBWA

We're excited to announce that, our Regional President of Digital & Innovation for CEE, Middle East, and Africa, Noah Khan, will be joining the Clio Awards Awards Digital/Mobile & Experience/Activation Jury. The Clios celebrate bold work that pushes the advertising industry forward, inspires fresh ideas, and fosters meaningful connections within the creative community. We’re eager to see the innovative entries Noah will help recognize as they shape the future of our industry! #ClioAwards #CreativeExcellence #FutureOfCreativity #TBWA

#DisruptiveMinds 🏴☠️ Our Managing Director for Nissan United, Wassim Abi Salloum, joined an engaging panel on “Innovations in Creative Advertising” at CTV Ad Days MENA, organized by Dataxis. Wassim shared valuable insights on the crucial role of innovation in today’s saturated media landscape, emphasizing that impactful ideas don’t always require massive budgets. Instead, their strength lies in cultural relevance and resonance with audiences. He spotlighted standout campaigns like the viral CGI Out-of-Home activation for Nissan Middle East and the global launch of “Feel Patrol” in the UAE, showcasing how bold storytelling and cultural connection drive brand success. On data-driven creativity, Wassim highlighted the importance of analytics as a foundation for effective campaign development. By balancing relevance with authenticity, brands can navigate diverse social platforms with tailored strategies that stand out while staying true to their identity. He also shed light on TBWA\RAAD’s Disruption® methodology and proactive efforts to stay ahead of social media trends. Wassim explained how the Nissan United team operates as a fully integrated unit, leveraging cross-functional collaboration, Dynamic Creative Optimization (DCO), and AI to enhance ideation, personalization, and overall impact. This approach ensures our creative output remains both innovative and effective. Thank you Wassim and Dataxis, for this inspiring session! NXT MEDIA DAYS MENA #advertising #marketing #creativity #innovation #data

Thank you Campaign Middle East for sharing!

Join us in welcoming Muriel Lechaczynski as our new Chief Growth Officer at TBWA\RAAD! With a wealth of global experience - gained from her previous roles as Managing Director at TBWA\Shanghai and as the Global Brand Lead for Philips at TBWA\Neboko - Muriel brings a proven track record of driving transformative growth. We’re excited to see her unlock new opportunities and help define the next era of innovation and success for our clients across the Middle East. Stay tuned for an exciting new chapter!

Global vs. Local Advertising Agencies in Saudi Arabia: Who Should Brands Choose? This ongoing debate took center stage at the Athar Festival, where Dan Leach, our Managing Director in Saudi Arabia, joined the session “Contrasting Perspectives: Local Agency vs. Global Agency”, moderated by Campaign Middle East. Representing global agencies, Dan spotlighted their competitive strengths - from creative effectiveness and advanced technology to proven international practices. He also shared TBWA\RAAD’s distinct “Saudi-first” approach, combining local decision-making with the power of a global framework. Dan emphasized the shared goal for both local and global agencies: driving client growth and contributing to the Kingdom’s Vision 2030. Who won the “boxing match”? Find out in this dynamic debate: https://lnkd.in/dy6d6d7h   #Disruption #DisruptiveMinds #DisruptiveThinking #TBWARAAD #Vision2030 #SaudiArabia #TBWA #CampaignME

Thank you ZAWYA for sharing!

Happy 53rd Union Day, UAE! 🇦🇪 May the bonds of unity continue to strengthen and inspire us all. #عيد_الاتحاد #الإمارات53 #EidAlEtihad #UAE53

Last night was nothing short of extraordinary! ✨ We were honored at Fast Company Middle East's awards ceremony as one of the Most Innovative Companies in the Middle East for the third consecutive year, with a double win in the Advertising and Workplace categories. This ongoing recognition highlights our unwavering commitment to Disruption® and innovation—not just in transforming our clients’ businesses, but also in fostering an empowering workplace where creativity and growth thrive. By nurturing our team and creating an environment where they can excel, we’ve unlocked the true key to success. A heartfelt thank you to our incredible team for their relentless drive and passion, and to our visionary clients for their trust and collaboration. Together, we’re rewriting the rules of what’s possible! 🏴☠️ Pictured here are our Managing Director, joe al lahham Lahham, and our Director of People, Claudinia Harper, MA, MCIPD, ODCP, proudly accepting the awards on behalf of our exceptional team. Reda Raad Salwa El Meniawy joe al lahham Noah Khan Wassim Abi Salloum Claudinia Harper, MA, MCIPD, ODCP Dan Leach Muriel Lechaczynski Catherine Bannister Romy Abdelnour Tony Kayouka Frederico Roberto Santiago Cuesta Rony Skaf Majida Tabch (HCI-SHRBP Certified) #MIC2024 #MostInnovativeCompanies #MiddleEastInnovation #Disruption #TBWA