TBWA\Raad

Thrilled to announce that TBWA\RAAD has been named one of the Middle East’s Most Innovative Companies for the third consecutive year by Fast Company Middle East! 🎉 This year, we achieved a double win by being recognized in both the Advertising and Workplace categories. This remarkable achievement reflects our team's relentless pursuit of creativity and innovation—driving transformative growth for our clients and fostering an empowering workplace culture. A heartfelt thank you to our amazing pirates, clients, and partners who have been with us on this incredible journey. Together, we're redefining the future of brand experiences and workplace excellence through Disruption®. 🏴☠️ #MIC2024 #MostInnovativeCompanies #MiddleEastInnovation #DisruptingNow #Tbwa Reda Raad Salwa El Meniawy joe al lahham Noah Khan Wassim Abi Salloum Claudinia Harper, MA, MCIPD, ODCP Dan Leach Muriel Lechaczynski Catherine Bannister Romy Abdelnour Tony Kayouka Frederico Roberto Santiago Cuesta Rony Skaf Majida Tabch (HCI-SHRBP Certified)

🏴☠️ Disruption Alert! 🏴☠️ Big news from Colonel Sanders 🔥 The wait is over - KFC’s finger lickin’ good Nuggets are now on the menu! 100% real chicken, perfectly crunchy, and served with the tastiest dips. Don’t miss our latest film for KFC Arabia featuring the exciting original track! All you’ll want to do is NUGG IT. DIP IT. CRUNCH IT. #KFCNuggIt #KFCNuggets #NuggItDipItCrunch #KFCArabia Frederico Roberto Ramez Rahal Rodrigo Scapolan Farida Abdelaal Diogo Seibert Sanele Ngubane Omar Ibrahim Tony Kayouka Hamza Khan Rand Hilal Abdulrahman Hani Ahmed Hamza Richard Rao George Oghgassian Layla Adib Rony Skaf Rabih Chehayeb Diala Toska Karim El Khoury Smithesh Krishnan Leo Paul Steve Guiragossian Sugan Jeevarathinam kalai selvan Aya Abdul Fattah Girish Sapalya Ricardo Moreira

 Have you read the ‘Future of Luxury’ report yet? Created in collaboration between TBWA’s cultural intelligence unit Backslash, 180 Luxe, and TBWA\CULT, it unpacks what’s next for luxury across three chapters: \ Chapter one, Contemporary Craftsmanship, looks at how rigid ideas of craftsmanship are evolving in the age of technology. \ Chapter two, Fantasy Machines, highlights how immersive and unconventional brand storytelling is igniting desire for new audiences. \ And chapter three, Limitless Luxury, explores luxury’s foray into unfamiliar extremes—from immortality to ultra-obscure travel. 🔗 Download your free copy:  https://lnkd.in/gcraaiuu

In 2024, we set ambitious goals, pushed the RESET button, and kept it real—from the work we created to the results we delivered. Now, as we step into 2025, there’s only one way to go: FORWARD. Stay tuned, because we’re just getting started…

🏴☠️ Disruption Alert! 🏴☠️ Check out the latest work from our Lebanon team for “1750 Water”! Adding a touch of fun to spotlight the unmatched purity of “1750 Water”, sourced from untouched underground springs in the Tarshish Mountains and bottled at the region’s highest altitude. #OurAltitudeIsOurName #ارتفاعنا_إسمنا Diana G. Fawaz Georges Kyrillos Georges Ghattas Amin Dora

🏴☠️ Disruption Alert! 🏴☠️ Check out the latest work from our Lebanon team for “1750 Water”! Adding a touch of fun to spotlight the unmatched purity of “1750 Water”, sourced from untouched underground springs in the Tarshish Mountains and bottled at the region’s highest altitude. #OurAltitudeIsOurName #ارتفاعنا_إسمنا Diana G. Fawaz Georges Kyrillos Georges Ghattas Amin Dora

Luxury is a familiar concept that's grown increasingly difficult to define. Once marked by tangible qualities like price, craftsmanship, or scarcity, the essence of luxury is becoming more and more about that which defies practicality and exceeds our reach. It’s a quest for cultural cachet, escapism, protection, and even immortality. With the global personal luxury goods market on track to see its first slowdown since the Great Recession, the time to question the old luxury playbook is now. A new collaborative report from Backslash, 180 Luxe, and TBWA\CULT offers clear opportunities for disruption, unpacking the often messy relationship between tech and tradition, heritage and novelty, ethics and pleasure. Download the full report:  https://lnkd.in/gcraaiuu

Wishing you a Merry Christmas and Happy Holidays from all of us at TBWA\RAAD! 🎄💫

Thank you AdForum for sharing!

For the fourth time since 2018, TBWA\Worldwide has been named ADWEEK’s Global Agency of the Year—and we couldn’t be prouder. Cheers to every TBWA pirate around the world! 🏴☠️✨ Reda Raad Salwa El Meniawy Noah Khan joe al lahham Wassim Abi Salloum Muriel Lechaczynski Catherine Bannister Tony Kayouka Romy Abdelnour Frederico Roberto Claudinia Harper, MA, MCIPD, ODCP Majida Tabch (HCI-SHRBP Certified) Santiago Cuesta Dan Leach Rony Skaf