The Brand Identity

Up and up: Koto’s Shiqing Zhu has been on an incredible journey and she’s not looking to stop

Khwagah was a culture kitchen based in Amsterdam, with a South Asian heart. Although it has shut since it first opened, in the time that it existed, the kitchen doled out a delicious South Asian fare, and hosted meet-ups, tabla classes and film screenings. Before it could come to life though, it needed an identity, and it reached out to Designer Naveed Hussain. In the hands of Hussain, Khwabgah’s identity received a charming nostalgic touch, brimming with moments that would be at once familiar to anyone from the subcontinent. Keep reading → t-bi.link/khwabgah

Verona-based design studio Happycentro’s refreshed identity and packaging for MUI Coffee Roastery, a roasting shop based in Kawasaki City, Kanagawa, Japan.⁠ See more → t-bi.link/happycentro

If Ayoh!, a saucy mayo brand, is on a mission to kill boring sandwiches, then its look, surely, couldn’t be boring too? CENTER got the brief and delivered a look that packs as much of a punch as the brand’s chunky, lick-your-fingers-clean range of mayo. The custom-designed workmark takes notes from diner and deli signages, while flaunting a modern flair with rounded, gloopy details. “And if you look close enough, you’ll see a drip of sauce in the counter of the ‘o’ that hints at our saucy DNA,” Founder Alex Center tells us. Every aspect of Ayoh!, in fact, is a nod to the graphic language of historic sandwich shops, delis, and diners. “Our research allowed us to capture the flavour and fun of American vernacular in our design system,” adds Center. “Our goal was to design a brand that feels like it’s always been here – a tribute to the enduring charm of the great American sandwich.” See more → t-bi.link/center

If you look at the branding of Hotel Anna & Bel, you can almost feel the kind of time you’d have staying at this boutique hotel. The look, crafted by Cohere, blends a bit of history of the hotel – formerly a women’s asylum and retirement home dating back to 1769 – with its modern persona. The understated type brings the modernity, while the illustrated logo of two women’s faces points to the history of the building. “The typography was inspired by classic French hotel ephemera, echoing the architectural elements of the hotel itself, such as the courtyard and surrounding porches that nod to a New Orleans style with French influence,” Design Director Victoria Costa tells us. “This connection reinforces the brand’s blend of historical depth and modern sensibility, creating a sense of place that feels authentic and considered.” It’s both a place steeped in a rich past, but also a hotel that is refreshingly modern, and its identity – backed by tasteful art direction – gets that. See more → t-bi.link/coherestudio

Congrats, you’ve landed a new client. Now what do you do? You onboard them, of course. An onboarding document is perfect for after a client has paid their deposit and signed an agreement to work with you.⁠ ⁠ This template makes it easy to create your own → https://lnkd.in/ePFpukA8

When MUI Coffee Roastery, a roasting shop based in Kawasaki City, Kanagawa, Japan began looking for a refreshed identity and packaging, they knew they wanted to work with someone with an equal reverence for and love of coffee. Who better than Italians? The roastery teamed up with Verona-based design studio Happycentro to unpack its brand story and devise an identity that perfectly captured its mastery of coffee. Keep reading → https://lnkd.in/eF5GEvxc

The Blanc mockup collection explores how warmth can be achieved by playing with light, subtle imperfections and a film-like grain. The result is a series of device mockups that are atmospheric, neutral and human at the same time.⁠ ⁠ 1 → t-bi.link/bl40 2 → t-bi.link/bl07 3 → t-bi.link/bl18 4 → t-bi.link/bl26

Rotterdam-based creative studio The Phoney Club’s thoughtful identity for Ajen, a sustainable personal care brand that draws inspiration from Dutch landscapes. See more → t-bi.link/thephoneyclub

Come one, come all: BA'NDO on creating a design community for all and having fun while they’re at it → t-bi.link/ba-ndo