Bianca

The Multi-Dimensional World of Brick-and-Mortar CPG Customers In the U.S., modern trade dominates, with retail giants like Walmart and Target using loyalty programs, CRM systems, and POS (point-of-sale) technology to collect and analyze up to 80% of customer purchasing data. This data allows them to track every SKU, predict trends, and optimize supply chains with 90% accuracy in sales forecasts. In Latin America, the story is different. Traditional trade—small stores, kiosks, and informal markets—accounts for 50% of retail sales in most countries, representing a market of over 4 million mom-and-pop shops in the region. However, with limited access to digital tools, understanding customer needs in this channel is often guesswork. At Bianca, we believe in a multi-dimensional approach to get to know your customers. Starting with a single data point—like a store’s location—we can create over 100 variables that add meaningful context. These include metrics such as: 1. Foot traffic density: How many potential customers walk past daily? 2. Proximity to key points of interest: Schools, bus stops, or busy intersections. 3. Socioeconomic factors: Census data to understand purchasing power in the area. Each grocery store has a unique story. Bianca enables you to uncover and act on that story, helping CPGs make better decisions in each of their key revenue-generating processes. Curious to see how? Let’s talk. #TraditionalTrade #DataDriven #CPGInsights #RetailInnovation

🥇 Bianca was awarded Best AI Model at The Ventures Awards! 🥇 Last Friday, we were honored to receive this recognition during an inspiring event that brought together cutting-edge startups and an esteemed panel of judges from around the globe. This award reflects the work of our incredible team, who have been pushing the boundaries of AI to help CPG companies unlock the full potential of their data. A big congratulations to all the finalists—we’re proud to have shared the stage with such talented innovators! Special shout-out to: 🏆 elcerokm for Best Traction 🏆 Slice Token for Best Product 🏆 Quix for Best Team Thank you to The Ventures team and the judges for believing in our vision. To anyone who attended the event or is curious about how AI can transform the CPG industry—let's connect! 🚀 #CPG #AI #Innovation #Startups

We're thrilled to announce that Bianca has been selected as a finalist in the The Ventures Awards! This recognition underscores our recent growth and the impact of our work in transforming the CPG industry. We’re excited to pitch this Friday and connect with fellow innovators and investors at the event. Stay tuned for updates on our journey and insights into the latest industry trends by following on Linkedin. --- ¡Estamos muy contentos de anunciar que Bianca ha sido seleccionada como finalista en The Ventures Argentina! Este reconocimiento destaca nuestro crecimiento reciente y nuestro trabajo en la transformación de la industria de consumo masivo. Estamos entusiasmados por presentar este viernes y conectar con otros innovadores e inversores en el espacio. ¡Síguenos para estar al tanto de nuestro progreso y conocer las últimas tendencias de la industria!

Small CPGs have driven almost 70% of all industry growth since 2010, and they're now also capturing a substantial 40% share of the global market. It’s a striking phenomenon, and the obvious question is: Did the CPG market change forever to host a big number of smaller players - or will the big companies regain dominance in the industry? We believe this will all depend on the following: 1. Who controls the digital channel. This goes beyond B2C; it includes a route-to-market B2B strategy. As one of the most disruptive shifts in the industry, companies are responding in three ways: i. Developing a DTC (direct-to-consumer) strategy, favored by smaller players ii. Developing proprietary digital channels (initiatives such as BEES or Gro247) iii. Partnering with a expert third-party provider (such as nilo) 2. Who captures the technological edge. But what does this mean in practice? In Bianca, we believe there are four ways in which companies can capitalize on the latest technological advancements: 1. Smart offers: Delivering the right products to the right stores, especially in traditional channels. 2. Improved customer segmentation: Increasing the frequency of segmentation to several times a year and automating a process that’s currently manual and time-intensive. 3. Enhanced pricing processes: Automating pricing dynamics and using alternative data to support more accurate pricing decisions. 4. Effective customer prospecting: Identifying hard-to-reach customers and prioritizing them based on sales potential. Want to know how we do this? Schedule a demo and let’s talk!

The power of data and artificial intelligence is transforming how CPG companies operate in the 21st century. PepsiCo uses generative AI to create more precise consumer profiles, optimize advertising campaigns, and improve its supply chain. In today’s world, being data-driven is crucial — businesses must harness available data to identify growth opportunities, predict future sales, and personalize marketing strategies. From streamlining operations to enhancing product innovation, AI is revolutionizing every aspect of the CPG industry. What are your thoughts about this strategy? https://lnkd.in/dhPTVrtP

Discover Bianca: The Data Intelligence platform designed for consumer goods companies (CPGs). We’ve created an AI algorithm that automates processes that previously required manual data collection and analysis, saving time and resources that can now be dedicated to revenue-generating activities. With our modular and personalized approach, we enhance decision-making and facilitate your Offline to Online (O2O) transition. Learn more about our solutions at: bianca-ai.com — Descubre Bianca: La plataforma de Data Intelligence diseñada para empresas de consumo masivo (CPGs). Creamos un algoritmo de IA que permite automatizar procesos que antes requerían recolección y análisis manual de datos, ahorrando tiempo y recursos que ahora puedes dedicar a procesos de generación de revenue. Con nuestro enfoque modular y personalizado, mejoramos la toma de decisiones y facilitamos tu transición Offline to Online (O2O). Conoce más sobre nuestras soluciones: bianca-ai.com