Yerba Mate Cósmico ha compartido esto
Yerba Cósmico: A Masterclass in How Influencers Are Changing the Game Samantha Trottier and Hernán Regiardo, two Tik Tok influencers, launched a yerba mate brand, Yerba Mate Cósmico without being yerba experts. No fancy credentials. Just one powerful edge: celebrating Argentinian culture. And it works. They’ve turned something as traditional as yerba mate into a modern brand with serious potential. Take a look at their social media growth in just one year—outpacing brands with decades in the market. Don’t be surprised if we see Cósmico alfajores, dulce de leche, or even chipa mix or panaderías. To the big players out there - why not partner with this kind of cultural authenticity and create the perfect mix of identity and expertise? What do you think? Would love to hear your thoughts!