Carrera Toys GmbH

Check out this incredible Carrera section in EKO Fjälkinge, Sweden! A big thanks to Pablo Juan for setting up this stunning display. The layout truly captures the racing spirit and creates an inviting shopping experience in one of Sweden's top retail chains. 🛍️ 📍 Location: EKO Fjälkinge, Sölvesborgsvägen 540, 29169 Fjälkinge ___________________________________________ #WeLoveRacing #Carrera #RetailDisplay

Carrera Hybrid Steals the Show on Twitch! ✨ On December 1st, Carrera Hybrid was part of the exciting "Big Monopoly Prize Show" on Twitch, hosted by Knossi and Max Schradin. The event brought massive engagement: Knossi: 282.703 views Max Schradin: 186.552 views 🎥 Watch it here (DE): https://bit.ly/3ZoJL37 This marks another successful milestone in connecting with our new target audience of teens and young adults. From Gamescom, Big Brother, the Carrera Racing Night, and the McDonald's Show on Twitch, to the BOTS Christmas Party, where Carrera Hybrid and RC products will shine again—our momentum keeps growing! 💥 ____________________________________ #Carrera #Twitch #WeLoveRacing

Transforming living spaces into race zones—this incredible UGC by Slotcar Freunde Donau-Ries shows us how it’s done. 🛋️🕹️ A big shout out to our great community! _______________________________ #Carrera #UGC #Community

The Essen Motor Show is in full swing (November 29 – December 8, 2024), and Carrera is turning heads both inside and outside the halls! Our new Out of Home campaign is lighting up Essen’s busiest intersections with video ads showcasing our claim "We love Racing". For everyone stuck in traffic, we’re delivering a simple message: the fastest way to race is on a Carrera track—no jams, no red lights, just pure racing excitement in your living room! 😉 📍 Spot our campaign on 28 screens across the city throughout the show. A big thanks to Hagenhoff Werbeagentur GmbH & Co. KG for the creative execution! ___________________________________ #Carrera #WeLoveRacing #Messe #EssenMotorShow

Introducing Our Exclusive Club Models for 2024! We’re excited to unveil our new Club Models for 2024, designed exclusively for our Carrera Club members. These stunning additions bring iconic designs and high-performance excitement to the track. 🏎️ For the DIGITAL 124 line: the BMW M1 Procar "Wagner Racing" Ennstal-Classic 2018 (20023978) 🏎️ For the DIGITAL 132 line: the VW T2b bus "Carrera Fürth" (20032039) Check them out here → https://bit.ly/3V6be8D ________________________________ #Clubmodel #Club #Exclusive

Carrera teams up with McDonald's Monopoly! 💗🍔🍟 Very excited to be part of McDonald's Monopoly in Germany, Luxembourg, and Switzerland again! This collaboration includes Carrera Hybrid, Carrera GO!!!, and the Gotthard Set (Switzerland only), featured across various campaign assets such as posters, hang tags in restaurants, digital platforms, and app placements. 💥 Campaign Highlights: → Live Event: the Grand prize show, “Die große Preisshow,” live on Twitch with Knossi this December! After the Carrera Racing Night and our integration with Knossi’s Promi Big Brother, this marks another exciting Q4 collaboration. 🚀 Campaign Reach: → Running from 07.11.2023 to 02.01.2024 → Across 1,385 restaurants, reaching 1.6 million guests daily → One of Germany’s largest campaigns, valued at over €94 million in gross media → Anticipated participation: 6.5 million Monopoly players with 61 million code entries (2023 comparison). Thanks to McDonald's Deutschland LLC , tms and Markus Neulinger for making this possible! ____________________________________ #McDonalds #Monopoly #Knossi

We’re happy to announce that Carrera has been honored with three prestigious awards from Modell Fahrzeug 2024: 🏆 Top Brand Slot Car Racing 2024 🏆 Model Vehicle of the Year 2024: Digital 132 "Porsche 911 RSR Gulf" 🏆 Model Vehicle of the Year 2024: Digital 124 "BMW M1 Procar Jägermeister" These awards were celebrated at the National Automobile Museum and are a testament to the passion and craftsmanship that go into every Carrera product. 📖 Read the full article on Modell Fahrzeug's website (DE): https://bit.ly/4fLuzEh A huge thank you to our product management team! ______________________________________ #Carrera #ModellFahrzeug #Awards #SlotCarRacing #Innovation

What do luxury watches and slot car racing have in common? ⌚🕹️ Both Breitling and Carrera bring people together through precision, passion, and unforgettable moments. From surfers like Kelly Slater and Jeremy Flores racing Carrera tracks in Paris to cycling legends Jan Ullrich, Georges Kern, and Rick Zabel taking a spin in Frankfurt, our tracks added excitement to Breitling's in-house events. 🏄♂️🚴♂️ A huge hank you BREITLING for featuring Carrera and creating experiences that inspire joy, connection, and a touch of friendly competition. _______________________________________ #Breitling #Carrera #Racing #Cycling #Surfing

Our esteemed Polish partner, ACTIGRA Group agencja eventowo - marketingowa, hosted a slot car racing experience at the Shopping Center Ogrody in Elbląg, Northern Poland. The event featured Poland's longest Digital 132 slot track, stretching an impressive 70 meters! Visitors of all ages joined the action-packed races from 11:00 to 19:00, with free participation. Every two hours, drivers had the chance to compete, showcase their skills, and aim for the top spots. The fastest drivers took home fantastic prizes, including the ultimate reward—a Carrera Digital 132 set for the overall champion of the two-day competition. 🏆 We thank all the participants for bringing their adrenaline and enthusiasm, and we congratulate the winners for their excellent performances. Special gratitude goes to our partner, Actigra Event, for their incredible effort in promoting Carrera slot racing and making this event a success. Thank you Marcin Popiołek! 👏 ____________________________________ #Carrera #Event #EventMarketing

🏆 "The Key to Drift" Campaign Wins Silver at the Annual Multimedia Awards! 🏆 The campaign, “The Key to Drift”, created with our partners, GroupM Germany and EssenceMediacom Germany, for the Key Racer product line, has won the Silver Award in the Web-TV/Video category at the Annual Multimedia Awards 2025! The two videos are recognized for capturing the world through children’s eyes, meeting their needs in an age-appropriate, imaginative way. The clever integration of anime-inspired elements added a fresh, unique charm to the campaign, making it engaging for the whole family 🗝️ More information on the Key Racers → https://bit.ly/4euI1uM 👹 2nd Video → https://bit.ly/4ezzGWG Thanks to [m]STUDIO GmbH and EssenceMediacom Germany for their visionary work on this project, and to everyone who contributed to this campaign’s success. ______________________________________ #Award #Newproduct #Multimedia