Othis hat dies direkt geteilt
While everyone knows Mint as a popular personal finance app, few have heard about its close second competitor – Wesabe. I’ve recently stumbled upon a blog post written in 2010 by Wesabe’s founder on why the company shut down and Mint won. What stood out the most was the founder’s main takeaway: Even though changing people’s financial behavior for the better is a noble goal, it is secondary to making them happy in the short term. Mint’s product provided instant gratification and was easy-to-use for solving the surface-level problem of budgeting. Wesabe, on the other hand, built a product that aimed to go deeper into customers’ need to budget and helping people reach net positive at the end of the month. The harsh truth? Most people want quick wins, not long-term behavioral change. “Focus on what really matters: Making users happy with your product as quickly as you can, and then helping them as much as you can after.” What's your take? Can we balance instant gratification with long-term impact? #Mint #Wesabe #FinTech #ProductStrategy