Purpur Media Vermarktungs GmbH

Did you know that with each new generation, time spent gaming continues to grow? To remain relevant, it’s crucial to match your marketing budget with this shift in attention and realize the vast potential gaming offers for engaging these key demographics. Our latest report dives into how you can harness the power of in-game advertising to make an impact on these influential generations 🌟 👉 Ready to learn more? Download the report now to explore actionable insights and strategies: https://hubs.la/Q02VFyrZ0 #GamingReport #GenZ #GenAlpha #InGameAdvertising #MarketingStrategies

🚀 Will 2025 Finally Be the Year of Gaming? 🚀 Jack Harvazinski, Anzu’s Head of Account Management in the US, shares his thoughts on the evolving landscape of in-game advertising and where he sees it heading in 2025. Here are some critical insights to consider: 🎮 From Niche to Necessity: Gaming is no longer just a hobby; it’s a dynamic platform where brands can connect meaningfully with audiences, generating revenues that traditional channels can’t match. 🔍 Breaking Down Barriers: Many advertisers have hesitated to engage in gaming due to misconceptions and a lack of understanding. Jack emphasizes the importance of demystifying the gaming ecosystem and showing how intrinsic in-game ads can seamlessly integrate with existing digital media strategies. 📊 Proven Impact: As measurement tools improve, brands are beginning to see tangible results from in-game campaigns. Metrics such as incremental reach and brand lift are becoming critical in demonstrating the effectiveness of gaming ads, helping to shift perceptions. 💡 Emphasizing Engagement: Jack notes that the real value of in-game advertising lies in its ability to provide meaningful, non-disruptive interactions that enhance the gaming experience, fostering brand loyalty among younger consumers. Want to learn more? Check out our latest blog post: https://hubs.la/Q02XXWXP0 #Gaming #InGameAdvertising #MarketingInsights #Anzu #2025Trends

Bianca Wimmer, Head of Insights und Audience Strategy bei dentsu Austria, gibt Einblicke in die Herausforderungen moderner Marktforschung und betont die Notwendigkeit, sich an die wandelnden Bedürfnisse der KonsumentInnen anzupassen.

𝗪𝗵𝗼 𝗶𝘀 𝘁𝗵𝗲 𝗺𝗼𝗱𝗲𝗿𝗻 𝗴𝗮𝗺𝗲𝗿? 𝗜𝘁'𝘀 𝘁𝗶𝗺𝗲 𝘁𝗼 𝗿𝗲𝗱𝗲𝗳𝗶𝗻𝗲 𝘁𝗵𝗲 𝗹𝗮𝗯𝗲𝗹. Gaming today reaches billions worldwide, with players spanning all ages, genders, and platforms. Yet, outdated perceptions of "gamers" as young, male, and deeply immersed in gaming persist—overlooking the diversity and breadth of today’s gaming audience. Associate Director, Research, Andrea Fahmy’s latest blog breaks down the data, revealing why brands must embrace the full spectrum of gamer identities. By understanding this nuanced audience, advertisers can tap into gaming's unmatched scale and engagement to unlock new opportunities for meaningful connections. Read now: https://lnkd.in/eYtG__K4

Nominiert zum Digital Superhero. Also mit Superheroes kennen wir uns im Gaming natürlich bestens aus. Außerdem kann ich mich gut in Cape und Bodysuit vorstellen - ich glaube das steht mir. Andere wiederum wollen sich das gar nicht vorstellen - ein schon etwas angegrauter Superhero mit leichtem (hüstel) Bauchansatz. Wäre mal was Neues 🤣 Ganz im Sinne des Sponsors willhaben https://lnkd.in/dQbEwnZH