AiMCO – Australian Influencer Marketing Council

One Month to Go: Don’t Miss Early Bird Tickets for the 2024 AiMCO Awards! The countdown is on for the 2024 AiMCO Awards and there’s just one month left to secure your early bird tickets! This year’s theme, ‘The Creator Influence,’ celebrates the incredible power of creator campaigns and their impact on the marketing industry.  Why You Should Be There: ✨ Cheer on the winners of industry-leading categories. ✨ Witness the announcement of the AiMCO Most Influential Creator Award and AiMCO Most Influential Industry Award—the night’s top honours. ✨ Connect with Australia’s brightest creators, brands and agencies. ✨ Enjoy an evening of celebration and inspiration. 📅 Date: Thursday 27th February 2025  📍 Location: National Institute of Dramatic Arts (NIDA) 🎟️ Tickets: https://lnkd.in/gu6a9Qc7 ⏳ Don’t miss out on the discounted rate—Member Early Bird pricing ends 5pm AEST on Tuesday 31st December 2024! #AiMCOAwards2024 #InfluencerMarketing #TheCreatorInfluence

Exclusive Insurance and Risk Management Offering for AiMCO Members   AiMCO announced a groundbreaking partnership with Maple Insurance, delivering an exclusive group offering to our members. Join us for a live webinar to learn about this innovative program and how it can transform your business's approach to insurance and risk management.   🗓 Date: 4th December   ⏰ Time: 11am AEDT 📍 Where: Online  🎟 Cost: Free for AiMCO Members   What You’ll Learn: ✔️Exclusive Member Benefits: Discover how AiMCO members can access discounted rates on a wide range of insurance and risk protection services, including professional indemnity, public liability, cyber risk, and more. ✔️Tailored Risk Advice: Understand how to leverage Maple Insurance’s customized insurable risk reports to safeguard your business. ✔️Risk Management Services: Explore expert consulting solutions for cyber security, legal and commercial risks, workers' compensation, and workplace health and safety. ✔️Q&A with Maple Insurance Experts: Ask questions and get tailored advice directly from industry-leading professionals.   Why Attend? This partnership with Maple Insurance, a boutique firm backed by Insurance Advisernet and part of the ASX-listed AUB Group, offers AiMCO members unrivalled access to insurance solutions specifically designed for the media and influencer marketing industry.   Whether you're a creator, agency, or brand, this webinar is your chance to learn how to reduce costs, improve risk strategies, and gain peace of mind.   👉 Register now to secure your spot!  Don’t miss this opportunity to protect your business and unlock incredible savings. Contact us to reserve your seat.

Another great AiMCO – Australian Influencer Marketing Council member event, focused on Black Friday with panellists Bryce Coombe at Hypetap, Lena Zak at Amazon and Lauren Dawber (Small) at Optus, hosted at JCDecaux Australia offices When many media only offer audiences when clients want outcomes We are now in an era where the biggest growth channels are retail media and creators. Creators have that authentic and connected audience and what better retail moment than #BlackFriday to prove outcomes. Our talk focused on the power of influencers/creators and the impacts on Black Friday retail outcomes. Thanks to Hypetap for the data and key observations 💡Black Friday gains popularity Year after Year Mentions of Black Friday in Influencer captions has been steadily increasing since 2021, with 2024 numbers projected to double mentions in 2021. 💡A shift away from Boxing Day Mentions of Boxing Day sales have been declining year over year, while Black Friday mentions have continued to rise. In 2023, Black Friday mentions were up 20% compared to the previous year, while Boxing Day mentions saw a 10% decrease. 💡Black Friday is getting earlier Influencers are starting to promote Black Friday deals earlier than ever before. In 2021, posts began to appear in late November, but by 2023, some influencers were already mentioning the event in September. 💡The rise of online shopping Mentions of "online" in Black Friday captions have also been on the rise, while mentions of bricks and mortar stores have declined. This year, online shopping is expected to surpass in-store shopping for the first time, driven by influencer marketing. 💡Influencers Driving Purchase Decisions 20% of Australian consumers go to Influencer channels during the purchase process for reviews, advice and direction I would like to thank our panellists for delivering such valuable insights and also their own reflections on the things that make a content creator effective in building trust and driving results. Authenticity, audience alignment, and the ability to adapt messaging to consumer needs are critical attributes in any campaign, but certainly during the busy Black Friday campaign period #aimco #memberevents #panel

Roll out the pink carpet! Announcing GroupM Australia & New Zealand as a Premier Partner of the AiMCO Awards 2024! 🎉   GroupM Australia & New Zealand, a leader in media investment and innovation, plays a pivotal role in driving the evolution of advertising and marketing. Their unwavering commitment to innovation, excellence, and integrity reflects the very essence of what the AiMCO Awards stand for.   Together, we’ll honour the brightest talents, most creative campaigns, and trailblazing influencers that are redefining the industry. With GroupM Australia & New Zealand's partnership, this year’s awards promise to be an extraordinary celebration of achievement, creativity, and collaboration.   Stay tuned as we count down to this unforgettable event celebrating the best in the business!   #AiMCOAwards #InfluencerMarketing

Join our Community – Sponsor the AiMCO Awards 2024!    Are you ready to showcase your brand at the pinnacle event celebrating excellence in influencer marketing? The AiMCO Awards 2024 brings together Australia’s best brands, creators, agencies, and businesses leading the charge in influencer marketing.   Bring you brand to the forefront: ✨Gain visibility with top industry leaders and decision-makers. ✨Align your brand with innovation, creativity, and excellence. ✨Be part of a celebration that shapes the future of influencer marketing.   Choose Your Sponsorship Package: ✨ Major Partner  ✨ Premier Partner  ✨ Contributing Partner  ✨ Gifting Partner    Sponsorship opportunities are still available. Don’t miss your chance to be part of the action.   📩 DM us or visit aimco.awardstage.com to find out more.   #AiMCOAwards2024 #InfluencerMarketing

Exciting news! AiMCO Awards 2024 welcomes Fabulate as a Major Sponsor.   Fabulate is a leading content creation and influencer marketing platform and our winner at last year’s awards for Best Influencer Marketing Technology Service. Fabulate helps brands streamline and scale their influencer content production with powerful AI, data and technology solutions.   Their dedication to innovation in influencer marketing aligns with our mission at AiMCO and we're honoured to have them support this year's awards.   Thank you, Fabulate, for your commitment to advancing the influencer marketing industry. We can’t wait to celebrate together at the awards!   #AiMCOAwards2024 #Fabulate #InfluencerMarketing

📢 Announcing Our Exclusive Black Friday Live Event!   Join us as we dive into the strategies and trends shaping this Black Friday season. This event will feature expert insights from some of the industry’s leading voices, hosted by AiMCO MD Patrick Whitnall.    Panelists include: 🎤 Bryce Coombe, Managing Director, Hypetap 🎤 Lena Zak, Head of Growth Marketing & Brand Partnerships, Amazon 🎤 Lauren Dawber (Small), Leading Media & Performance, Optus   This is a fantastic opportunity to learn from the best on what’s driving purchasing decisions, effective campaign strategies, and what brands can expect this holiday season.    Don’t miss out—mark your calendars and prepare your questions! This event is FREE to AiMCO Members. Contact us to register your seat.

Join Us at the 2024 AiMCO Awards Night 🏆 The Finalists have been announced, now the countdown is on to the most anticipated event in the influencer marketing industry—the AiMCO Awards 2024!   This year, we’re shining a spotlight on the transformative power of creator campaigns with our theme, ‘The Creator Influence.’    What to Expect: ✨ Celebrate the industry’s best with awards across key categories. ✨ See who takes out the AiMCO Most Influential Creator Award and AiMCO Most Influential Industry Award—the night’s top honours. ✨ Connect with Australia’s leading creators, brands, and agencies. ✨ An evening filled with inspiration and entertainment.   📅 Date: Thursday 27th February 2025 📍 Location: NIDA, 215 Anzac Parade, Kensington 🎟️ Tickets: https://lnkd.in/gu6a9Qc7   Whether you’re a creator, brand, agency, or fan of the industry, this is your chance to celebrate the creativity and excellence of Australia’s influencer marketing.   🎟️ Don’t wait—secure your tickets now! Early Bird Pricing for members until 31st Dec 2024   Premier Partners GroupM and Hello Social, Major Sponsors Fabulate, and management service Talentpay, along with gifting sponsors Colgate, Madebox Co. and Sticki.   #AiMCOAwards2024 #InfluencerMarketing #TheCreatorInfluence

THANK YOU to our Premier Partners GroupM and Hello Social, Major Sponsors Fabulate, and management service Talentpay, along with gifting sponsors Colgate-Palmolive, Madebox Co. and Sticki.

Announcing Our Premier Sponsor for the AiMCO Awards 2024!   We’re thrilled to welcome Hello Social as the Premier Sponsor and Live Social Broadcast Partner for the AiMCO Awards 2024.   Hello Social has been at the forefront of driving impactful social strategies, and their commitment to excellence strongly reflects our mission to celebrate the best in Australian influencer marketing.   Thank you, Hello Social, for being a long-standing supporter of our Awards and for championing creativity and innovation in our industry. Collectively, we’re paving the way for new standards and inspiring talent across the influencer marketing landscape.   Stay tuned to their live social broadcast, we’ll be sharing all the excitement from the awards night as it happens. 🥳   #AiMCOAwards #InfluencerMarketing #HelloSocial #PremierSponsor