Bellroy

We were thrilled to be included in Zeitgeist by ISPO this year (on cloud nine, you might say?). Zeitgeist is reserved for “international trendsetters and pioneers in contemporary outdoor and sports fashion”. So we took the opportunity to demonstrate how our Lite bags make everyday adventures feel weightless – complete with purpose-built clouds hanging with some of our favorite product. Our Retail Experience Lead, Christian, said it best: “We are thrilled to be a part of this innovative platform where the confluence of fashion, function and responsibility defines the next chapter in carry solutions.” Thank you to the team at ISPO for the space to share our future-focused designs and sustainable practices. See you next year!

TEDNext – a three-day conference encouraging bright sparks to think about their growth and future – happened in Atlanta last week and we were thrilled to be the official bag sponsor. We had a Bellroy pop-up onsite where we could show some of our range, chat to aforementioned bright sparks and let them personalize their Market Tote with custom-designed Bellroy patches. Thanks to TED Conferences for this unique opportunity to support some big thinkers!

Last month, 110 of our crew from all over the world rocked up to Lancemore Mansion Hotel, ready for the 2024 edition of our annual conference. Prepped to learn, seek new perspectives and enjoy each other’s company. Oh, and dig into some good food and of course, Market Lane coffee! At Bellroy, our team is made up of smart people, with good intentions, who get shit done. Every staff member was encouraged to engage with our conference in the way that suited them. Newbies had the exciting opportunity to get to know everyone, remote staff made the most of that precious face-to-face time and we all gathered together with a strong shared purpose. Staff undertook a variety of learning sessions, from personal effectiveness to difficult conversations. And then had the chance for a boogie at our cocktail evening. Every year, we are reminded that our conference is integral to our culture, the growth of our people and the development of our business. 10/10 would recommend!

With the new iPhone release fast approaching, on-the-go tech organization has been top of mind for us at Bellroy – so we were super excited for our Tech Kits (which Apple are calling Travel Organizers) to hit shelves in Apple stores worldwide. This fan-favorite not only keeps tools, cables, adapters and power banks neatly stowed for work or travel, its adaptability makes it a handy pouch for essentials such as medications, in-flight snacks, earbuds and more. It’s the kind of multi-use utility that our products are becoming known for. And we’re thrilled that Apple recognized it too! 🔗 https://lnkd.in/gpCUWQ7G

At Bellroy, travel is always on our mind. So it was only a matter of time before we created what our designer, JJ, describes as “our most travel-y travel pack” yet. In our lightweight fabric, with integrated packing cells, quick-access pockets and tuck-away backpack straps, we’ve created a bag that’s the ultimate carry-on or long-weekend companion. But why Lite? We’ve seen our everyday Lite styles pop up around the world already, we hear our customers tell us how important weight is in a travel bag, and we felt confident we had the right feature set for a carry-on bag, that would do what it needed to do but wouldn’t compromise that precious weight allowance. Our team loved the idea of a lightweight travel pack from its seed, and it just got better as the design process unfolded. It punches way above its weight. But we’ll let JJ show you why…

Bellroy co-founders Lina and Andy recently sat down for the latest conversation in their podcast series, What Have I Missed. For episode #8, they explore the evolving functional, personal and social roles of products in our lives. The brands, platforms and trends that have shifted the playing field. And how fostering a back-and-forth dialog between brand and audience encourages a more dynamic, interactive and fruitful relationship. Tune in to episode 8 here: https://lnkd.in/gQHivz2C And tell us what topics you’d love to see up for discussion.

We’re hiring! Are you a social media manager, an operations administrator, a corporate sales coordinator, freight coordinator, copywriter or data engineer? We currently have several openings for you to join our dynamic teams in Australia and the US. Join a B Corp committed to using business for good, and find out why we’re a certified Great Place to Work®. Check out our current vacancies: https://bit.ly/4cXWNKy

Today is World Ocean Day. For a company founded and still operating out of Bells Beach Australia – and staffed by a bunch of surfers, beachgoers and bona fide ocean lovers – it’s a day to appreciate what the ocean means to us, and how we can best protect it. And, this World Ocean Day, we’re excited to announce a new fabric that incorporates recycled ocean waste! The three bags in our Laneway collection are made from our new durable Ocean Regen fabric, SeaWeave, which comprises 50% recycled fishing nets and 50% recycled post-industrial nylon.

We’re excited to be at ISPO’s OutDoor trade show in Munich, Germany this week! Showing off a bunch of Bellroy gear that’s optimized for travel and touching base with our beloved retailers on their latest adventures. We’re here until 6 June.