Bench empowers better marketing and advertising through marketing intelligence software, expert services and strategic advice. Underpinned by technology, expertise and data. Results driven digital advertising.
External link for Bench Media
Sydney, AU
Our VP of Growth Anthony Fargeot comments on Meta's move to remove independent fact-checkers in Mediaweek Australia
Big news from Meta removing independent fact-checkers from its content moderation. Victory for free speech or ground for rampant misinformation? I weighed in with Mediaweek Australia
A little end-of-year fun and spoiling with our amazing team! Yesterday, each team member was given a Westfield voucher and just one hour to spend it all. The challenge? They had to spend every cent—and it had to be on themselves! We captured some great "before and after" moments 📸 It was a fantastic way to celebrate a year of wins at Bench and recognise the incredible team that drives our growth ❤️ Here’s to an even bigger 2025! 🎉
Hays Marketing Director ANZ Laura Dalziel and Bench Media CEO & co-founder Ori Gold talked with Shortlist.net.au about the innovative campaign strategies they have recently put in market to engage candidates and employers. More details here: https://lnkd.in/ghW5FXxb
🚀 Exciting news from Bench Media! 🚀 We’ve just unveiled our Commerce & Retail Media offering, designed to help brands like nudie foods navigate the growing Retail Media ecosystem. Our approach seamlessly integrates Retail Media with broader marketing strategies, creating smoother customer journeys while maximising media investments. Read more on Mediaweek Australia 👇 #RetailMedia #CommerceMarketing #DigitalAdvertising #BenchMedia #MarketingInnovation #Advertising
#RetailMedia is one of the fastest-growing and exciting area of marketing but implementing a successful retail media strategy that also gels with the broader marketing strategy in a maze of walled garden is not for the faint-hearted. Bench's VP of Growth Anthony Fargeot shares with Mediaweek Australia his thoughts on the latest release of Afterpay's Retail Media Network and how to navigate an increasingly complex and siloed ecosystem. #Commerce #DigitalMarketing
The US Department of Justice's case against Google over concerns of its near-monopoly on digital advertising wraps up in court. The outcome could have resounding repercussions on the way many brands advertise but whatever it will be, it still raises questions of control, transparency and over-reliance on the tech giant. So, what can CMO's learn from that? Bench Media's CEO and co-founder Ori Gold weighs in with Campaign Asia-Pacific
TikTok held its upfront last week. Senior Performance Manager Jamison Milessis attended and shared his thoughts with Mediaweek Australia
Bench's Head of Media Innovation Sebastian Diaz attended Mamamia's upfront this week and shared his thoughts with Mediaweek Australia
Glad to see in AdNews Australia so many agencies taking heart to R U OK? day. This year's theme "R U OK? Any Day" truly resonated with Bench's approach to mental well-being. We all need help sometimes. Mental Health needs to be an ongoingly discussed topic, removed from stigma, with support available all year-round for whoever needs it ❤️
Procurement-led RFP's for marketing endeavours can feel like fitting a square peg in a round hole... Our COO and co-founder Shai Luft tells Mumbrella the importance of marketing-led RFP's