BNI Pacesetters | Business Networking | Inner West Sydney

Did you know that if you're considering a merger or acquisition you should speak to a lawyer long before you think you're ready to get started? Commercial lawyer Natalie Melia advises a lawyer consult way before most people actually do it. "It helps you understand what you need to be ready - and allows you to consider all your options," she told us in her presentation this week. Natalie specialises in jargon-free, cost-effective advice (the best sort). Come along to our weekly meeting to chat to her. Register here to visit in the new year: https://lnkd.in/g93vu6T8 #bni #networking #sydneybusiness

*FREE 30 MINUTE LEGAL CONSULTATIONS* Natalie Melia is a commercial lawyer who speaks our language; jargon-free advice. She'll be speaking at our meeting tomorrow morning, and offering all visitors a FREE 30 minute consultation. Come along for breakfast, and free advice. What more could you want on a Thursday morning?! Register here to visit:  https://lnkd.in/g93vu6T8 #bni #networking #sydneybusiness

**Clarity and Consistency** These two things are essential when you're pitching your business message, according to Nathan Williams - The Pitch Coach who spoke to us over breakfast this morning. If you can get these right, people are more likely to understand what you do, and how you can help them. Join us for weekly presentations and insights every Thursday morning. https://lnkd.in/g93vu6T8 #bni #networking #sydneybusiness

Nathan Williams - The Pitch Coach helps you get more clients! We're delighted to introduce our guest speaker this week. Nathan helps your business clarify its message so clients understand what you do and how you do it. If you struggle to tell people exactly what your business does in a line or two, then Nathan has some expert tips for you. Come along tomorrow morning and get your pitching up to scratch before all those Christmas parties. https://lnkd.in/g93vu6T8 #bni #networking #sydneybusiness

James MacCann is a physio with a difference. His business, IA Physiotherapy, doesn't work on KPIs to get clients to return over and over again. Instead, they help clients get better as soon as possible so they don't need to keep returning. In his presentation this week, James explained why physios are uniquely positioned to perform pre-employment medical assessments - and how these assessments can make a huge difference to efficiency in your workplace. Join us for weekly presentations and insights every Thursday morning. https://lnkd.in/g93vu6T8 #bni #networking #sydneybusiness

Congratulations Philip Khao, Adam Ahmed and Danny K.!! Great job guys!

🛥️ Here are some of the awesome professionals who came aboard last week to socialise and network with the A1 Content Club. Belinda Botzolis - Property Valuer Christen Clarey - Bookkeeper Nick Bendel - Copywriter for Property Professionals Philip Khao - Outsource CFO Services Victor Idoko, CFA - Financial Planner All 5 nailed their intro, no retakes. All 5 are busy professionals, leading their own businesses - so finding time to sit down, plan out what they are going to say, then do take, after take to get a perfect video is not the best use of their time. That goes for every leader in professional services. Even I can't be bothered with all that faffing around, and video is how I make living! That said, we are in an era where your digital presence, your "professional brand" as I like to call it (because "personal brand" sounds wanky) is crucial to speeding up the Know, Like, Trust factor with your ideal clients...and by extension, speeding up your sales process. That goes double if you are a Millennial or younger (boomers built their business networks pre-social media, so their phone book and hiring ability is generally their most effective leaver to driving business outcomes). So what's the solution? Normalise just pressing record at your next: - Keynote Presentation - Roundtable - Client Discovery Meeting - Event - Trip to the airport with a colleague These are all "one take" environments that will give you heaps of usable content WITHOUT having to take time out of your day to film content. If you can train yourself to answer questions in soundbites, you can theoretically be able to produce a steady stream of videos on your LinkedIn page without ever having to talk to camera. Then just take the raw video and put it into an AI editing tool like Opus Clip and a 10 minute conversation becomes 5-10 usable videos that get spat out in minutes. Or, if you want more brand control, you could use a tool like Descript to set up brand templates to make editing much quicker. Do you think you're getting the most out of your "one take" moments? Let me know in the comments! 👇

Weather 5/10 Company 11/10 I had a lot of fun with some of the A1 Content Club members and guests out on Sydney Harbour. Video is a pain in the backside for a lot of people - if you’re not doing it, you have fomo. If you are doing it, you feel cringe when you first start…causing many people to stop. Part of what I’m trying to do with the A1 Content Club is to make video easy and fun business leaders - so they can be consistent, get results and spend more time with the people they care about. So rather than time blocking “film content” in the diary…then dreading having to do it. It’s “boat event”…exciting!! Then while we’re on there, we just film being ourselves having chats…no performances, just pure authenticity. Thank you for the laughs Natalie Melia Bobby Lam Ameer Rebehy Hassan Shah (Shani) Nick Bendel Christen Clarey Victor Idoko, CFA Philip Khao Belinda Botzolis — PS. Our next event is next month. 10 spots only. 🛝into my DMs with the word “boat” and I’ll send you the details

Dad jokes - I reckon they have a place on LinkedIn... Here's how they have helped me in my video marketing business. 1. Crafting the perfect punchline isn't all that different from crafting the perfect video. It's all about storytelling 2. Just like a good joke, good videos keep people engaged until the end 3. Not everyone's a dad joke fan and honestly, not every viewer will be your customer. Learn to embrace rejection; it just means you're on the right track to finding your true audience! Share your best dad joke in the comments below (seriously, I'm always looking for new material...) #VideoMarketing #ContentCreation #Storytelling #DigitalMarketing