Brand Tasmania

It’s been five years since we quietly launched a way to tell the story we heard in hundreds of interviews with Tasmanians. We remember the day in December we anxiously pressed go on a new website, inviting partners to join us… hoping you would see yourselves reflected in the story, hoping you would join us in bringing the strategy to life. So much has changed since then, for Tasmania and Tasmanians. Yet when we checked in with you again, with one hundred more one-on-one conversations, we learned the story remains the same. With an element we missed in the first set of interviews: nearly all Tasmanians can identify that one person, or a few people, who inspired and encouraged them to pursue their extraordinary. So many Tasmanian stories are about overcoming obstacles to achieve something special in a special place. Yet we rarely achieve anything alone. We can all be “that one person” to someone in our lives and communities, to a young Tasmanian or someone in the midst of difficulty or change. This will be a core element of our work in 2025, to ensure we take full advantage of unique Tasmanian connections to inspire and encourage, to welcome, to create belonging, to solve problems and take advantage of opportunities together. It’s already at the core of our partner offerings, our projects like Little Tasmanian and the Tasmanian Scent, and our pilot programs in healthcare worker recruitment. Brand Tasmania has become a creative and strategic laboratory for our partners in government, business, and the community. As ever, we will rely on you—our partners—to bring the Tasmanian brand to life. Our job is to help you do whatever you do in a more Tasmanian way. Thank you for your ideas, your passion, your hard work, and your creativity in 2024. We look forward to even more of it in 2025! 📷: The official Brand Tasmania team Christmas tree, decorated by two very special Little Tasmanians.

When looking to buy Tasmanian for those last minute gifts (or any time of year!) keep an eye out for products and services that use the Tasmanian Mark. The mark certifies local origin and is part of a targeted effort to differentiate Tasmanian products in local, national and international markets. It may only be used under license from us here at Brand Tasmania, and only in accordance with the Tasmanian Mark Code of Practice. You can browse all partners who use the Tasmanian Mark at mark.tasmanian.com.au. 📷: Jess Oakenfull ft. Three Friends Abalone, Launceston Distillery, IGA Supermarkets

You'll find us enjoying something Tasmanian this festive season 🌿 Author and surfer Marti Paradisis recently published When the Ocean Awakens, a collection of stories and stunning images of the courageous Tasmanians who are out among the biggest waves in the world. Also for your coffee table, our pals at The Tasmanian Tuxedo have put together another volume of beautifully illustrated Tasmanian stories, and Tailored Tasmania's fourth edition (launched just this week!) is full of locally handpicked tips and treats. You can find some of these Tasmanian books—and more—in local stores like Petrarch's Bookshop on Brisbane Street in Launceston, and Devonport Bookshop, with its excellent Tasmaniana section. Fullers Bookshop, in Hobart, is over 100 years old and was recently named the Australian Book Industry Awards' Bookshop of the Year for 2024. If you already have enough books (is such a thing possible?) you'll find other Tasmanian treasures in local stores such as Lily & Dot, Red Parka, The Spotted Quoll Studio, and Design Tasmania, and the Palawa Business Hub and Blackspace Creative Arts and Cultural Hub Pty Ltd can help you find special items from Tasmanian Aboriginal entrepreneurs and creators. Our own Tasmanian store contains items for Tasmanians, and those who might like to be Tasmanian—for a night, two weeks, or the rest of their lives. The items are sourced and created using as many Tasmanian partners as we could find, and the proceeds are re-invested into our work with and for our partners. https://lnkd.in/g8zn6FkX For anything ordered through the Tasmanian store that needs to arrive before Christmas, please make sure you place your order by 17 December. 📷 1. 'Tasmanian' Beanie, handmade by Tas Textiles 2. Takamuna rrala designs (Bianca Templar) necklace and bracelet, available at Blackspace Creative 3. The Tasmanian Tuxedo 'Tasmaniology' 4. Red Parka 'The Devil Wears Pride' tote

Applications close this Sunday. Work with us!

"As English is not my first language, it took me a bit of time to adjust. It was such a challenge for me, but exciting at the same time. Everyone was welcoming. Everyone was understanding where I came from." After a long journey filled with ups and downs, Sian’s experience on King Island has been transformative. When he first moved here he was all alone, but now—with Jo-Ann and Sofia by his side—he is part of a tightknit community. 🌱 Read Sian's story: bit.ly/s_tiangco ✏ Peter Burt 📷 Moon Cheese Studio #Tasmanian #BeTasmanian

Thanks to those who joined us at Shambles Brewery last night for our end of year partner event with Royal Automobile Club of Tasmania (RACT)! Throughout the evening we heard the stories of two entrepreneurs who embody the Tasmanian story: Stephanie Trethewey from Motherland and Craig Andrade from the Raconteur. A big thank you to all who came and shared a Tasmanian drink and a chat with us. If you haven't already, you can join as a Tasmanian partner (free!) on our website. We'll keep you updated on upcoming events, workshops, new toolkit assets, and stories: ⚡ https://lnkd.in/gN4BXeyZ 📷 Dearna Bond

Work with us! ✨ We're looking for a Business Manager to join the Brand Tasmania team—a natural people person who is deeply interested in public administration, governance, and place branding. This is someone who understands what we do, the frameworks we operate in, and is passionate about ensuring that when we provide services to our partners in government, business, and the community, we are doing it as efficiently and effectively as possible. The Business Manager will lead and support our work across the critical areas of budget and finance, audit and risk, procurement, research and evaluation, and business planning. Applications close Sunday 8 December, 2024. https://lnkd.in/gcvQyG2u

"If I can make a small contribution to get the future nursing generation interested in rural district sites, that would be amazing." In 2018, When Sian Tiangco stepped off the plane and onto King Island for the first time, a vast expanse of flat farmland stretched out before him. He thought to himself, “What have I done?” He started his new role as a registered nurse at the King Island Hospital. Adjusting took some time, but he was made to feel like he belonged. Now, he is part of a tightknit community. Sian is eager to see more nurses and health professionals follow in his footsteps. He hopes others can come, and find their own meaning. 🌱 Read Sian's story: bit.ly/s_tiangco ✏ Peter Burt 📷 Moon Cheese Studio #Tasmanian #BeTasmanian

“I think back on those early days [...] I was beyond exhausted and beyond stressed, not sleeping or eating properly, letting every little thing get to me, and now I wish I had been able to enjoy it more. But I think that’s part of starting anything like this, you push yourself because you really want it to work.” Ambitious social entrepreneurs often reach out to her for advice and Emily is keen to hear their ideas and to share her own story, how she overcame challenges—especially in the early years. It was hard to find money, hard to find early supporters, hard to build employment pipelines and an enduring model, hard to grow. Emily has always been good to Tasmania, and now she is closer to finding the right balance—though she knows the work of Hamlet is never finished. Social enterprises are continually striving for support from the communities they serve. Hamlet Hobart Cafe 🌱 Read Emily's story: bit.ly/e_briffa 📷 Jess Oakenfull #Tasmanian #BeTasmanian

"I kept hearing about the unemployment rate, yet I was also hearing about the skills shortage in tourism and hospitality. It felt like these were two problems that could potentially solve each other." In Hobart, between the rivulet trail and the CBD, there is a café called Hamlet. On a sunny weekday morning every table is full. People are laughing, drinking coffee, eating delicious breakfasts by the fire. Hamlet is an institution, one with warm wood walls and house-made preserves on the shelves. The only unusual feature is a blackboard that reads, “To date, we have provided 43,431 hours of training to 742 people.” Over a cup of tea, Emily Briffa talks about people who had struggled to read, to interact with customers, even to leave their homes because of social anxiety… now thriving in Tasmanian businesses and organisations. 742 of them and counting. Hamlet Hobart Cafe 🌱 Read Emily's story: bit.ly/e_briffa 📷 Jess Oakenfull #Tasmanian #BeTasmanian