Butterfly Media

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Start with organic content—it’s your best testing ground. As you refine your messaging and offers through what resonates with your audience, you’ll know exactly what works. That’s when you turn it into an ad. Strong organic performance = a strong foundation for successful paid campaigns. #OrganicGrowth #ContentStrategy #SocialMediaTips #DigitalMarketing #ContentToAds

Are you using your Facebook personal account to drive sales and leads? By turning your personal account into professional mode, you unlock powerful tools to optimise your outreach and connect with potential clients. It’s as simple as clicking the three little dots and switching it on. Keep the personal touch while leveraging professional features to boost your business. Have you made the switch yet?

The key to successful ads? Knowing your audience. After 12 months of working closely with clients and understanding their needs, I crafted messaging that resonated—and it worked. Testing is still crucial, but the power of ads shines once you’ve mastered organic strategies. Social media, whether organic or through ads, is a prime tool for lead generation. Seven leads in seven days on LinkedIn? Totally doable. Ready to make your social media work for you?

Knowing your market makes all the difference. When running ads, I tested six variations across two markets and saw results quickly—because I knew exactly who I was targeting and what they needed to hear. Research, conversations, and understanding your audience are the real game changers. Do you know your market inside out?

DM outreach is where the real power of social media lies. It’s how you can consistently bring in 5–8 calls a week. That’s why I focus on using platforms that enable direct, fast conversations—no waiting for messages to come in like on business pages. Consistency matters too. Keep your branding aligned across all platforms. Whether it’s a personal or company account, make sure your hero image, offers, and messaging reflect your brand and connect with your audience. Have you optimised your profiles for outreach yet?

Start with organic outreach before running ads. Test your content, analyze the data, and build a strong foundation. Ads amplify success—make sure you’re ready first!