BWS

This festive season, The Real Shift returned – our annual program where support team members join our stores for a day. It’s a unique chance to connect with customers, collaborate with retail teams, and gain firsthand insight into the heart of what we do. In stores across the country, our support team worked side by side with our incredible store teams. Here are some highlights: 👉 Steven Rebello at Crows Nest Walk: "It was great to understand how team members use store technology and to learn about the different systems and tools... Eye opening experience for me (first time ever on the other side of the checkout machine!) and loved every minute of it! Looking forward to doing this more often next year." 👉 Sara Catts at Warringah: “I had an amazing time with Courtney and Zac at Warringah! Heaps of customers looking for gifts and solid take up of ‘Get it for $12' promo – fun to see how the value prompts give a thrill to customers getting a little win!” 👉 Chantelle Matar at Preston: “Spent my morning with Sharon (store manager) and we had a blast! Customers absolutely ADORE her!” 👉 Melinda Pearce at Golden Square: “Loved every minute of it! Thanks for making me feel so welcome & for supporting your team while being an absolute champion with our customers." 👉 Charlotte EL BAZ at Bondi Junction: “Went to Bondi Junction yesterday and also had a great time! The store looked amazing with a very festive feel! 'Get it for $12' promo was a massive hit – and were super proud to be the #1 store selling it in their area.” The Real Shift is more than a program – it’s a reflection of Endeavour’s core value: We’re Real. A massive thank you to our store teams for welcoming us so warmly and sharing your insights. Here’s to continuing this tradition and celebrating the magic of connection with our teams and customers! ✨

🎄 At BWS, we believe in the true spirit of Christmas—caring for our community. This year, the annual BWS GIVIT.org.au Christmas Appeal is underway, and our goal is to raise $30,000 to support families in need. This week, GIVIT CEO Chris Staines and BWS GM of Marketing Josie Brown shared a heartfelt conversation about the growing demand for support this festive season, with more than 20,000 requests for help from families across the country. You can make a difference by visiting your local BWS store to donate. Every dollar raised goes directly to GIVIT, helping to spread joy and hope this Christmas. 🎅 Wishing you a Merry Christmas from all of us at BWS! 🎁

What’s your pre-party vibe? We’re thrilled to announce our partnership with Spotify to launch the ultimate pre-party playlist generator. Whether you’re channeling your inner Zen Master, feeling a Bit Cheeky, or ready to Send It, we’ve got you covered. So you take your time vibing to your pre-party playlist and when you’re ready to go BWS is here for it with the right drinks, real cold, real close. How it works: - Choose your vibe. - Select how long until you head out. - Let Spotify and BWS create a bespoke playlist, uniquely tailored to your vibe Customise your vibe, set the timer, and the last song’ll play at go time. After your playlist wraps, swing by BWS on your way to your party! 👉 Generate your pre-party playlist: https://lnkd.in/gECK5pDF

Meet Tyler Brodie, aka T Bros—a true legend of BWS Marketplace Shepparton and a shining example of what it means to leave your mark! Over the past six years, Tyler has raised an incredible $22,000 for Movember, supporting men’s mental health and well-being. This year, he smashed his personal best, raising an amazing $6,750! Tyler’s unwavering commitment to making a difference exemplifies what it means to have a lasting impact—both within the community and as part of the BWS team.

We’re thrilled to announce our partnership with Menulog, making it easier than ever for customers to shop their favorite drinks and snacks from BWS and have them delivered straight to their door! With over 920 BWS stores across NSW, ACT, Queensland, Victoria, and Tasmania now on Menulog, we’re bringing unparalleled convenience to your summer celebrations. To celebrate the launch, we’re offering: ✅ 30% off your BWS orders on Menulog ✅ Free delivery! “This partnership means BWS customers can now enjoy access to their favourite drinks through Menulog, delivered right to their door – getting drinks and snacks for summer gatherings and celebrations has just been made even more convenient,” says Scott Davidson, BWS Managing Director. Cheers to greater convenience, more choice, and a season full of celebrations! 🥂 https://lnkd.in/gttdwFWG

Celebrating Excellence at the Retail Drinks Industry Awards! Last week we celebrated the annual Retail Drinks Industry Awards, shining a spotlight on Australian retail liquor industry excellence – and this year, BWS has so much to celebrate! A huge shout-out to Shyanne White from BWS Bingara Gorge and Aden Harris from BWS Adelaide for making it to the top 10 finalists for Store of the Year! This incredible recognition highlights their passion, dedication, and outstanding customer service that make a difference every day. With 22 nominations across the board, we’re so proud of all the talented individuals and teams driving excellence at BWS. A massive congratulations to all the finalists for representing what makes our industry truly exceptional. #WeAreTogetherCreators #DreamBig #LeaveYourMark

Introducing: BWS - ‘Here for It’ 🍻🎉 We're thrilled to share the launch of our new brand campaign, ‘Here for It’, celebrating the fun, quirky, and sometimes downright hilarious pre-party rituals Aussies enjoy before a night out! No matter how you like to prepare, BWS is here to keep you stocked up and ready with a cold bevvie in hand. With over 1,450 stores across the country, we’re the convenient wingmate Aussies need to enjoy the best part of the night – getting ready! Whether you’re doom-scrolling, dancing in your undies, or just kicking back before heading out, we’re here for it with the right drinks, real cold, real close. Check out the campaign created with our fantastic partners at BMF Australia & Carat, and get ready to own your pre-party moments with BWS!

Cheers to Ovata, the drink of the Summer! ☀️ Incredibly proud of our friends at Pinnacle Drinks which brough such an unforgettable event to life. It’s always a pleasure to celebrate the best of drinks and experiences together! Catch a sneak peek of the event through the eyes of one of our talented BWS creators, @BillieJeanReed. https://lnkd.in/gEdYKkkk Explore and enjoy Ovata by Oakridge in-store or online at BWS. 🍾 Shop now! https://lnkd.in/gh858-dn

Rolling Out BWS 4.0: The Unboring Bottle Shop Evolution We’re thrilled to announce that last Friday, October 25th, we celebrated the launch of three new BWS stores in our 4.0 format across NSW, VIC, and QLD. This latest design reimagines the bottle shop experience, bringing the Unboring Bottle Shop concept to life and keeping "Value Your Way" at the heart of it all. These stores are part of an 11-store pilot for FY25, a testament to our team’s hard work in creating a dynamic and welcoming experience for our customers. The 4.0 format isn't just a facelift—it’s a commitment to rethinking every aspect of the shopping journey: Pacific Pines, QLD: Our first Queensland store in the 4.0 format, with an upgraded dual-lane drive-thru, extended cool room, fresh aisle navigation, and a modernised in-store experience. Positioned next to ALH Pacific Pines Tavern, it offers convenience and accessibility for every type of shopper. Springwood, NSW: Proudly serving the Blue Mountains range, this standalone store has been reimagined with upgraded cooling, a refreshed floor plan, and improved in-store flow, giving our Springwood customers a warm and inviting local option. Bayswater Drive, VIC: Aligned with the complete renewal of the adjoining ALH venue, this store now features advanced refrigeration, in-aisle navigation, and a revamped dual-lane drive-thru, enhancing the entire shopping experience. Thank you to every team member who brought this vision to life. From concept to execution, your hard work ensures that BWS 4.0 truly embodies the Unboring Bottle Shop. Here’s to many more stores to come!

What an incredible night at the BWS Cool Room at SXSW Sydney! We had the amazing Jungle Giants take the stage, delivering a high energy performance that had everyone on their feet! Bringing to life a live performance in such a unique space is no mean trick, but we’re proud to have pulled off our final Cool Room of the year with the support of Largo Brewing and all our fantastic guests. A huge shoutout to the talented teams who brought this vision to life. From concept to execution, you created another unforgettable night. Can’t wait to see what 2025 brings!