CAPI

We're so excited to announce that the new Papa Salt Coastal Gin ready-to-drink Palomas are now available in the air with Virgin Australia, and on the ground at Dan Murphy's, BWS and your favourite independent retailers. Made with our all natural Grapefruit Soda and canned so you can enjoy them anywhere, this 5% ABV cocktail clocks in at just 99 calories per serve and is set to be your new summer drink go-to. Head in-store to try it for yourself! 🍊

Meet Jade Williams! With years of experience at Pernod Ricard, Jade brings extensive knowledge and a keen understanding of the on-premise and hospitality industry to her role as National Sales Manager. Having been with CAPI since 2018, Jade excels at nurturing relationships with key on-premise accounts and distributors across Australia, blending her industry expertise with a commitment to long-term success. Known for her sharp wit, no-nonsense attitude, and an enduring love for RNB classics, Jade will get things done for you and she’ll make you laugh while she does it. If you’re looking to elevate your venue’s drink offerings and partner with a brand that focuses on impact, get in touch with Jade to see how CAPI can help you succeed.

Meet Mykala Summers! Mykala brings over a decade of experience in sales and operations to her role as Business Development Manager at CAPI. Starting her career in the travel industry before moving into Account Management at Pernod Ricard, she’s become well-versed in navigating the bar and dining landscape. With a focus on clear communication and authenticity, Mykala is always seeking new ways to raise the bar — pun intended. When she’s not helping bars level up their drink game, she’s likely making friends with a barista on Chapel Street, scouting a new fitness class, or enthusiastically over-ordering at brunch. Looking to mix things up at your venue? Mykala is here to help - reach out with any Queensland or Victoria based enquiries.

CAPI has expanded its partnership with Orora to launch the zero-alcohol Free Førm range, featuring three cocktail-inspired flavours: Australian Spritz, Low Sugar Margarita, and Craft G&T.   Packaged in Orora’s 250ml Slimline cans, the new range continues the collaboration between the two brands, promoting the growth of sustainable Australian-made packaging.   “This was a great opportunity for us to test alternative packaging for CAPI products. We see a huge opportunity in this space and we’re excited to test this with an entirely new brand and product offering, allowing us to be flexible in terms of new design style and product.”- CAPI Innovation Director, Thurman Wise   Read more about the new Free Førm range and their incredible sustainability journey here: https://lnkd.in/g7CUwUZE

Introducing Stephanie Mccarthy! With a wealth of experience from Australian Distilling Co. com and SouthTrade International, as well as hands-on time in the on-premise world, including Soho House & Co, Steph uses her deep industry insights to expand CAPI’s client base and drive brand growth. Focusing primarily on New South Wales and drink-led venues in Victoria, her strategic approach and market knowledge are key to our success. Outside of work, she enjoys exploring Melbourne and Sydney's food and drink scenes as well as a good open mic night! Warm and approachable, Steph’s passion for the industry is as vibrant as the drinks she’s selling. For any NSW-based inquiries, reach out to Steph to see how CAPI can elevate your beverage program!

Meet the powerhouse team behind CAPI’s on-premise growth - Mykala Summers, Jade Williams and Stephanie Mccarthy! With years of combined experience across major beverage companies like Pernod Ricard, South Trade, and Australian Distilling Company, our on-premise team excels in building strong industry relationships and delivering tailored solutions. CAPI was born and raised in some of Australia’s best bars and restaurants - it’s only right that we have a team that specialises in nurturing those relationships. The team work collaboratively to provide exceptional service to our existing customers, as well as driving business growth and ensuring CAPI’s drinks are perfectly positioned in on premise venues across Australia. Stay tuned as we profile each team member in more detail over the coming weeks!

Meet the powerhouse team behind CAPI’s on-premise growth - Mykala Summers, Jade Williams and Stephanie Mccarthy! With years of combined experience across major beverage companies like Pernod Ricard, South Trade, and Australian Distilling Company, our on-premise team excels in building strong industry relationships and delivering tailored solutions. CAPI was born and raised in some of Australia’s best bars and restaurants - it’s only right that we have a team that specialises in nurturing those relationships. The team work collaboratively to provide exceptional service to our existing customers, as well as driving business growth and ensuring CAPI’s drinks are perfectly positioned in on premise venues across Australia. Stay tuned as we profile each team member in more detail over the coming weeks!

“Bartenders across Australia kept serving us Papa Salt and CAPI grapefruit soda together. It’s been one of our favourite serves ever since.” - Charlie Maas, Papa Salt co-founder Introducing the Papa Salt Coastal Gin Paloma! 🍊 It’s the first foray for Margot Robbie and the Papa Salt team into canned RTDs, and we’re thrilled they chose our Grapefruit Soda to help create it. Since their launch in May 2023, this easy-drinking coastal gin has quickly become an Aussie favourite. The new canned Paloma sits at 5% ABV and under 100 calories, and we don't know about you, but it’s about to be our summertime go-to. Head to Broadsheet Media to learn more: https://lnkd.in/gzThSfSP

You asked, we answered 💡 We've compiled all our most frequently asked questions about our new sister brand Free Førm into one place. From our intentional decision to include some natural sugar in each drink, to why we use the symbol 'ø' in our branding, scroll through to discover what went into making this product and why we're so excited about it. Head here to learn more: https://lnkd.in/gjN88979

Zero alcohol, full flavour — Free Førm was crafted to raise the bar. As health consciousness rises, low and no-alcohol drinks are booming, but how many actually taste good? We wanted to create a product that was flavour first, but also happened to be zero alcohol. Discover what sets Free Førm apart in our new interview with CAPI's Director Of Innovation, W. Thurman Wise. https://lnkd.in/gwziefM9