Cartology - Part of the Woolworths Group

As 2024 wraps up, we want to give a huge shoutout to our amazing team and valued partners for making this year one to remember. Your collaboration, creativity, and dedication have been the heart of our success. 🤝 The Cartologists are taking a well-deserved break from 23rd December to 6th January to recharge and gear up for an even bigger 2025. Wishing you all a safe, joyful, and restful holiday season!

Our Retail Out-of-Home screens are bringing all the festive vibes this season! From the big shopping hubs to your local centre, brands are delivering standout moments to capture shoppers’ attention and drive sales. ✨ Which creatives have caught your eye?

A round of applause to the incredible nominees and winners of our end of year Carties Awards! Embodying the very essence of our Cartology values, their unwavering dedication and commitment to pushing the boundaries in Retail Media have truly set a remarkable standard. Our winners are: 🌟 Cultural Ambassador: Nicholas Blackney 🌟 Leading Impact: Emma Charles 🌟 The Pathfinder: Clo Hery 🌟 Better Together: Georgia Leathart 🌟 Trailblazing Team: BIG W Sales Team Our Peak Pioneer Award went to Andrew Bonnici who embodies our EVP, breaking ground, nurturing our cultural roots, and fostering collaboration. Congratulations on being crowned our Cartologist of the Year!

💄 How does Australia’s fastest-growing beauty brand, MCoBeauty, win BIG in Retail Media? From 157,000 new customers to a 286% sales lift, their exclusive Candyshop campaign with BIG W and Cartology is turning heads and redefining luxe for less. Here are MCoBeauty CEO, Shelley Sullivan’s 3 key tips for success: 1️⃣ Put your customers at the heart of every decision. 2️⃣ Use engaging content to educate and inspire. 3️⃣ Collaborate, innovate, and dare to be disruptive! 💡 Want to know more about their winning strategy? Read the full story here: https://lnkd.in/gjJaJt5d

Meet Amanda Davoren, Our New Head of Product, Retail Out-of-Home After three incredible years in Cartology’s Client Strategy Team, Amanda has stepped into an exciting new role as Head of Product (ROOH), leading the charge on our data-driven Retail Out-of-Home proposition. With 20 years of media experience - over 12 of those dedicated to transforming the Out-of-Home (OOH) space—Amanda has already played a role in driving digitisation and innovation in the industry. Her expertise and passion for data-led strategies will shape the future of Retail Out-of-Home at Cartology. "This role excites me because it combines my love for innovation and data with the unique opportunity of retail environments. The past few months have already presented great inspiration collaborating with our incredible team across various divisions of our business. I look forward to continuing to build on Cartology's offering to create solutions that deliver meaningful results for our clients and redefining what’s possible in Retail Out-of-Home."

Not all media is created equal—particularly Retail Media. Tony Prentice, our Director of Client Partnerships and Sales at Cartology, shares his insights in AdNews Australia's End of Year Perspectives, reflecting on 2024 and what’s ahead in 2025 for Retail Media. From measured, not modeled effectiveness to Retail Media as a full-funnel solution, Tony dives into the trends shaping the future and how Cartology is redefining what’s possible for brands. 👉 Don’t miss his take on why Retail Media is unlike any other media and how it’s leading the way globally: https://lnkd.in/gGAExrsF

Aussies spend around $2.5B on back-to-school essentials, so now’s the time to get your brand in the mix. With each child averaging 200 school lunches per year, that’s almost 2,500 in a lifetime. Parents are on the lookout for inspiration and value, so show up where it counts. 💡 Let us help your brand prime, prompt, and convert customers these holidays. Reach out to the team today! Source: Australian Retailers Association (Jan 2024) #ClosesttoCustomers

At Cartology, we're pioneers, creating, shaping and leading Retail Media to connect brands to customers in meaningful ways. As we evolve, we're looking for talented individuals to join us on our journey! Explore our open roles and discover how you can be part of the future of Retail Media here: https://lnkd.in/gq2AHq7

Crowned BIG W Campaign of the Year, the LEGO Group’s festive partnership with Cartology unwrapped record-breaking results last Christmas: ✨ 16% sales uplift YoY ✨ 69% customer growth With seamless, full funnel integration into the BIG W Christmas campaign, this award-winning campaign combined eye-catching front-of-store digital screens, a market-first Toy Gantry and in-store POS to guide shoppers, and a vibrant festive product homepage that boosted engagement and sales. An incredible campaign and result for the Christmas trading period. Read more about the winners of the Campaign of the Year Awards here: https://lnkd.in/g2rXGySn BIG W #ClosesttoCustomers

This festive season, we’re proud to support the Be Kind in Retail campaign across our national network of Retail Out of Home screens. Together with industry partners, we’re reminding everyone to treat retail staff, security guards, and all frontline workers with the kindness and respect they deserve during this busy holiday period. Keep an eye out in your local shopping centre for the message: Kindness Never Goes Out of Style, as we help to create a safer, more positive shopping experience for everyone this Christmas season.